- 12 February 2014, 17:00 in Data

Ensure your Business is Sitting on a Data Goldmine, Not a Data Land Mine

Advertising and marketing tools can offer unrivalled insight into consumer behaviour, providing businesses with a golden opportunity to understand and target their audience efficiently and with precision. As these tools are implemented by deploying tags across sites and apps, understanding the impact of those tags—from how fast they load to how they can usher other vendor tags on to a site—is critical to the success of your site.

Last year was...

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 10 February 2014, 17:00 in Data

Rewards for Personal Data: Without Transparency it’s a Shady Deal

Discounts, offers, and all those points that mean prizes – the business of trading our...


- 4 February 2014, 16:00 in Data

What Facebook can do for your Data

Most people see Facebook as a social network for their personal lives, and as a tool to engage with customers in their professional lives. But it is...

- 27 January 2014, 13:00 in Data

Using Data to Drive Engagement and Create Personalised Experiences in 2014

We think there’s a big opportunity to make marketing smarter – smarter in how customer data is collected and used, smarter in how...

- 10 January 2014, 08:00 in Data

Driving Customer Loyalty Through Data

Do store cards and discounts really result in loyal customers? Brands need to be doing much more.  A key factor in determining how loyal a...

- 9 January 2014, 08:00 in Data

Park the Channel Investment: 2014 is about Acquiring Talent to Manage the Deluge of Data

As expected, 2013 saw an explosion of data, which is showing no signs of slowing. Investment in digital processes is set to accelerate further this...

- 31 December 2013, 09:00 in Data

When 'Engagement' Leads to Alarm Bells, not Wedding Bells

Most people would tell you that they love being recognised and they love having their loyalty rewarded, but when does engagement start to border on...

- 19 December 2013, 17:00 in Data

The Role of Data in Personalising Christmas

In the run up to Christmas, maximising profits is the number one priority for every organisation in the retail sector and retailers will be looking...

- 13 December 2013, 08:00 in Data

Intent Data: Premium Fuel for Marketing Automation

Marketing automation has helped brands make incredible strides in B2B marketing. The aim of automated marketing is to create, track and optimize...

- 9 December 2013, 17:30 in Data

Breaking the Perpetual Discounting Habit

The busiest retail period is fast-approaching. The relentless Christmas shopping schedule puts retailers and consumers through their paces, with...

← Older Newer →


© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS