- 3 July 2014, 13:00 in Data

Inside the Goldmine: How Marketers can unearth the value in Big Data from their events

For a lot of brands, face-to-face and online events form an integral part of their overall marketing strategy. Vast volumes of data are generated in the course of these events, and digging out that data should be a critical part of the overall sales and marketing process.

However, while brands may be exploring the power of “big data” in other areas, such as ecommerce, within the events sector it remains a...

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5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 29 May 2014, 17:00 in Data

Uncovering The Treasure In Your Data

The age of using spreadsheets to monitor marketing performance is coming to a close. Gone...

- 28 May 2014, 17:00 in Data

Responsibility For Consumer Data On The Web: Is The Search Over?

Google has a big task ahead following the EU’s ruling on ‘the right to be forgotten’, but the real question the decision raises is:...

- 20 May 2014, 17:00 in Data

How Can Brands Bring Data Insights To Life With Technology?

Data – whether big and small – has become pivotal for brands looking to unlock insights around customer preferences and behaviour. In...

- 20 May 2014, 08:00 in Data

The Challenges of Customer Data Collection and Storage

Even with the global economy in the early stages of recovery, marketing budgets are under tight control and competition remains fierce across many...

- 24 April 2014, 13:00 in Data

Harnessing Customer Data to Revolutionise Marketing Practice

In today’s crowded marketplace, increasing margin and growth pressure mean that marketers must find new ways to keep existing customers happy,...

- 14 March 2014, 13:00 in Data

Data & Marketing: The ABC of what you need to know

Data is increasingly becoming the topic on everyone’s lips. Although “data” has been around for a long time, smartphones,...

- 7 March 2014, 17:00 in Data

Facebook: 10 years of Big Data!

In honour of its tenth anniversary, Facebook gave its members the option to view and share a movie with their friends that traces their activity on...

- 28 February 2014, 08:00 in Data

Embrace the Democratisation of Big Data Marketing or Risk Falling Behind

Marketers are always seeking new ways to target customers. As companies like Amazon continue to get product recommendations totally spot on,...

- 19 February 2014, 17:00 in Data

The Dangers of an Unquestioning Acceptance of Big Data

Big data has been a hotly discussed topic for a while now, but 2014 will see the big data debate move from hype to application. In 2013 one of the...

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