- 27 August 2014, 17:00 in Data

Five Steps to Achieving Data-Driven Marketing

Today, fewer than 10% of companies use their data in a systematic, strategic way. But that will change: 71% of marketers plan to implement a big data analytics solution in the next two years.¹ As web analytics matures into digital analytics and the well-trusted techniques of database marketing are increasingly embraced by digital marketing, marketers are now able to exploit detailed data to gain individual customer understanding and drive better,...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 27 August 2014, 11:00 in Data

Why Data and Creativity Should Go Hand in Hand

Last month, the CEO of Netflix, Reed Hastings, explained what the death of a dog...

- 26 August 2014, 11:00 in Data

The Financial Value of Data Quality

We are constantly hearing about the fact that the issue of data quality is rapidly moving up the corporate agenda to become a board level discussion...

- 19 August 2014, 17:00 in Data

Digital Receipts

According to the IDC, we will generate 40 zettabytes (ZB), or 40 trillion GB by 2020. With huge amounts of data being created on a daily basis, are...

- 14 August 2014, 13:00 in Data

Data, Data Everywhere...

Data is rapidly becoming our number one preoccupation. At work, we load our spreadsheets with it. At home, we access it through our mobile devices....

- 31 July 2014, 17:00 in Data

Nuggets From Data

Let's start from the assumption that we want to help others "do what they already want to do" - for it usually results in a "thank you" or maybe, a...

- 23 July 2014, 08:00 in Data

Data is the Key Challenge for Mobile Advertising but can Open Big Doors for Operators

Mobile advertising continues to show strong growth, and, according to emarketer, it’s set to reach annual investment of $95bn by 2018. Despite...

- 21 July 2014, 10:30 in Data

How to Embrace Big Data and Succeed in the Digital Landscape

The digital landscape is forever expanding and estimated to grow by 40% a year through the next decade. By 2020, data transmitted in the digital...

- 16 July 2014, 15:00 in Data

Changes in Research Technology: Opportunity or Threat?

A lot can change over the course of ten years and that’s certainly the case with the technologies that are driving today’s researchers....

- 9 July 2014, 08:00 in Data

Why Understanding Customer Motivation Is Key To Online Success

Businesses have never had so much information; yet in many cases they have never had less idea about how to achieve effective customer engagement...

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