- 1 October 2013, 08:00 in Data

Are We Allowing Big Data to get too Big?

It’s been interesting to watch how rapidly ‘big data’ has crept centre stage, with industry events now putting it high on their conference agendas. I’m stuck for choice over the number of dedicated data events and ‘practical’ workshops I could attend if I was new to the industry and wanted to get my head around the concept of how we should look at data to source and engage with new...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 20 September 2013, 12:10 in Data

Using data and insight to create seasonal campaigns

Christmas is just around the corner and those summer months are fading away. However Christmas...


- 20 September 2013, 11:18 in Data

The big rules of Big Data – how using your online data can optimise your customers’ experience

A recent study by leading management consulting company McKinsey & Co confirms what so many of us already know - that Big Data is big news. The...

- 4 September 2013, 16:40 in Data

How Small Businesses can stay on the Right Side of the Data Law

As the issue of protecting data and dealing with data security breaches takes on an unprecedented importance for small and medium sized enterprises...

- 4 September 2013, 16:19 in Data

The Rise of Digital Sampling

Sampling remains an important promotional tool for any FMCG brand trying to break into consumers’ long-established buying behaviours. It is...

- 4 September 2013, 15:49 in Data

The Power of the Link

This is the year of the Semantic Web. Whatever the sceptics may say, statistics show that Semantic Web technology is on the up. In 2012, Web Data...

- 27 August 2013, 10:33 in Data

Online privacy – Facebook

Facebook has had to deal with privacy issues quite a bit in recent times. In 2012, the Irish Data Protection Commissioner (DPC) said Facebook...

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