- 19 January 2015, 08:00 in Data

Rise of the Data Force: The Emergence of the Chief Data Officer

After its people, data is arguably an organisation’s most valuable asset. According to recent figures, some 90% of all the data in the world has been created in the last two years. That shouldn’t be too much of a surprise to us given the data driven world we now live in, but what is promising is that companies are increasingly switching on to its strategic and commercial value.

By taking a...

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 14 January 2015, 08:00 in Data

Accidents Really Do Happen!

In all aspects of our modern life we have been programmed over recent years to...


- 8 January 2015, 11:00 in Data

Use Big Data to get (and Stay) Ahead of the Competition

There is an enormous amount of customer data available to businesses and unsurprisingly, it’s growing; in fact by 2020 analysts predict the...

- 2 January 2015, 09:00 in Data

5 Tips to Improve the Application of Marketing Data in your Organisation

According to a survey of CMOs, 2/3 of projects fail to use existing marketing analytics. Only half of CMOs think that marketing analytics have...

- 22 December 2014, 11:00 in Data

The Right Path to Big Data

If you're like many business leaders, you freeze like a rabbit in headlights when someone mentions big data. Although collecting, analysing, and...

- 18 December 2014, 09:00 in Data

Data Breach? Strategies to Stem the Damage

Sony Pictures is merely the latest in a string of cyber attacks that have hit high profile brands this year. With Sony’s shares plummeting more...

- 17 December 2014, 17:00 in Data

Top Tips on Getting the Best Out of Big Data for Marketers

Marketers have always been at the forefront of data usage, and they are well enmeshed in the power of big data – they have to be, to compete....

- 11 December 2014, 17:00 in Data

Data Management Platforms – Beyond Advertising

Programmatic ad trading – automating the process of buying and selling digital media and advertising by using software instead of people - is...

- 5 December 2014, 11:00 in Data

Customer-Focused Teams are Secretly Daunted by Data Demands

One of the top goals for business leaders today is to better understand, engage with and retain their customers (PwC, IBM CEO Global Insights, 2014)....

- 2 December 2014, 11:00 in Data

7 Signs of Data Meltdown

Tired, headache, can’t focus? These are all symptoms that plague channel marketers around the world every day. If you’re experiencing any...

← Older Newer →


© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS