- 17 February 2015, 15:00 in Data

Data Science and Marketing: Challenging Conventional Wisdom

As a baseball-mad boy growing up in Houston, there were certain basics that I could count on seeing in the newspaper every summer morning. If I wanted to evaluate a hitter, I looked at batting average, RBIs and home runs. If I were looking at pitchers, I compared win-loss records, earned-run averages and maybe strikeout totals.

Today, in the age of sabermetrics – popularised in Michael Lewis’s bestselling Moneyball – savvy...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 11 February 2015, 12:00 in Data

New EU Data Protection Proposals Three Years On: Playing Catch Up with a Changing World

In January 2012, new EU rules designed to create a secure and unified landscape for...

- 9 February 2015, 17:00 in Data

Travel Data gets Upgraded

Less than half of Americans have a passport. The same is true of around 25% of Brits and 98.5% of Chinese citizens. Whilst this tells us something...

- 6 February 2015, 15:00 in Data

Top Ten Data Tips for Marketers

In January 2012, the European Commission (EC) issued a proposal for a European-wide data protection reform. In March 2014, a first reading of a draft...

- 3 February 2015, 15:00 in Data

What Google's Data Crackdown means for the Future of Advertising Measurement

Over the last few weeks, Google has announced a major crackdown on third parties measuring its advertising. This is one of several recent moves by...

- 2 February 2015, 15:00 in Data

CPMs – How to Reduce the Fall

Across online publishing, the competition for advertising dollars is intense. It’s a tough battle. Falling CPMs (Cost Per Mille) are still...

- 2 February 2015, 12:00 in Data

Making Sense of the 'D' Word

Marketers today have access to incredible amounts of data, the trick is knowing what to do with it. The basic objectives of marketing are clear...

- 30 January 2015, 13:00 in Data

Top Data-Led Campaigns of 2014

2014 was the year when marketers recognised the creative potential inherent in the vast data streams available.Despite this, there are still a number...

- 23 January 2015, 15:00 in Data

What Gets Measured Gets Managed

In this first part of this blog series, we take a look at how marketing today is an extension of data science: If you don’t analyse consumer...

- 20 January 2015, 12:00 in Data

Don’t Be Afraid of Data Marketing: Use Data Analytics to Measure Progress and Inform Strategy

Marketing is about recognising where you are and knowing where you want to be. It’s about measuring progress. However gone are the days of...

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