- 12 March 2015, 08:00 in Data

Where Data and Storytelling make the Biggest Gains in Digital

With the emergence and ubiquity of digital channels, there has never been a better time for brands to tell their story to a mass audience through rich content. The growing diversity of new digital channels from which marketers can choose from isn’t slowing down either. Snapchat recently announced that it is launching “Discovery” – a news tool that allows media brands to post bite-sized content on the app....

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 11 March 2015, 13:00 in Data

Know the score, take the lead...

The road to sales hell is paved with good intentions – most of them innocently...

- 11 March 2015, 12:00 in Data

Creating a Single Customer View

In today’s competitive marketplace, ecommerce companies need to capture a 360-degree picture of their potential consumers and create a single...

- 4 March 2015, 15:00 in Data

Marketing Instinct + Data = Gold Dust in 2015

Marketing is no longer an art. It’s evolved significantly in the last decade into a scientific discipline based on balancing performance...

- 4 March 2015, 10:00 in Data

Why Brands Should Keep one Eye on their Data when Embarking on Personalisation

In today’s digital world accurate customer insights are critical to delivering personalised customer experiences and driving marketing...

- 27 February 2015, 10:00 in Data

Urgent Action is Required as Data Breaches hit Record Highs

According to global digital security firm Gemalto, 1,541 data breaches in 2014 led to one billion data records being compromised, representing a four...

- 24 February 2015, 15:00 in Data

Data Enrichment - The Nail in the Coffin for Legacy Analytics

For the past two decades organisations have been looking to delve deeper into customer information in order to improve retention and drive up sales....

- 24 February 2015, 11:00 in Data

Without Identity, the Internet of Things is Just Noise for Marketers

As the International Consumer Electronics Show (CES) wrapped up in Las Vegas last month, one thing became abundantly clear: 2015 is going to be a big...

- 23 February 2015, 15:00 in Data

Is the Data in Your CRM a Ticking Time Bomb?

Customer relationship management (CRM) has moved from specialist term to buzzword, and now, into the core of business. According to a blog by Sugar...

- 18 February 2015, 17:00 in Data

Digital Marketing must get to grips with Data Chaos

Digital marketing is at a crossroads. Brands, consumers and the marketing and advertising industry are seemingly on a collision course. They share...

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