- 24 April 2015, 08:00 in Data

How Can Businesses Monetise Their Data?

In a time of challenged economies and increased competition, organisations are under tremendous pressure to find new ways to drive revenues and profits. They turn to their traditional business assets to address these challenges – financial investments and people. But, most enterprises are sitting on a third viable asset that may be a hidden goldmine– the data goldmine.

Essentially, you can monetise your data in two ways: by using it to...

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5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 22 April 2015, 13:00 in Data

A Step by Step Guide to Creating a Robust Customer Data Model

All of us are engaging with businesses across an increasing number of touch points –...


- 22 April 2015, 12:00 in Data

Consumers want Control of Personalisation in Order to Build Trust

We take a look at the importance of achieving that fine balance between attaining the information required to create an excellent personalised experience, delivering that experience and ensuring the consumer remains in control in order to build trust.


- 9 April 2015, 10:00 in Data

Enhance your CRM Data to Sharpen your Sales Pitch

In the old days, you knew who to contact to make business. There were a few job functions, and a few levels of seniority. A name with job function...

- 1 April 2015, 10:00 in Data

How a Chief Data Officer Can Make Your Data Great

Fresh data is usually pristine. It’s data in the clearest, most accurate form – straight from the customer or client. If you’ve put...

- 25 March 2015, 12:00 in Data

Minority Report for the Marketing Majority

I watched Minority Report again the other week. Though made more than a decade ago, it has always stood as a reference for the near future that...

- 24 March 2015, 15:00 in Data

Unlocking the Potential of Data through Artificial Intelligence

Artificial intelligence (AI) continues to be a hot topic and has no signs of disappearing from anyone’s lips anytime soon. Over the past year...

- 20 March 2015, 17:00 in Data

Data Quality - Supporting Your Sales Team’s Unnatural Disposition

I should start by saying that I love data – or more importantly I love the information that data can unveil to an enquiring mind. I am seldom...

- 13 March 2015, 13:00 in Data

As Facebook App Deadline Looms, Marketers Must Consider Data Implications

In March, Facebook finishes a year-long process to migrate all existing Facebook apps to their v2 framework. This allows for consumers to have much...

- 12 March 2015, 13:00 in Data

Harness the Power of Your Data

Every year, Experian conducts a global research project to benchmark trends and interpret shifts in the data quality market. This year’s report...

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