- 2 June 2015, 13:00 in Data

Marketing in a Smart City

How will the advent of smart cities change how marketers do their jobs?

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 29 May 2015, 15:00 in Data

Is Customer Centricity Really So Hard to Achieve?

Customer centricity is a buzzword to which most companies pay lip service, but few achieve....


- 28 May 2015, 12:00 in Data

How to Prevent your Data being Outlawed

When the new EU data law, or General Data Protection Regulation (GDPR), comes into force some brands will find their consumer data effectively...

- 27 May 2015, 17:00 in Data

From Mad Men to Mad Scientists: Four Ways to Fuel Ad Revenue with Identity Data

Regarded as the golden days of advertising, the 1950s and 60s were full of notorious ‘ad men’ ablaze with the realisation that they could...

- 22 May 2015, 08:00 in Data

First Party Data: The Key to Driving Programmatic Success

The news that Thomas Cook has launched its first programmatic campaign, using its own data to target the audience in real time, is indicative of how...

- 13 May 2015, 15:00 in Data

Big Data: Fool's Gold

During the time it takes you to read this article, as much data will have been generated as all the data ever generated prior to the year 2000....

- 12 May 2015, 13:00 in Data

How Secure is Secure?

Data, data, everywhere The web is alive with facts and figures about how much more data there is this week than last week – or last year...

- 7 May 2015, 10:00 in Data

The Rise of the Chief Data Officer

While there is a huge amount written about data scientists, much less is said about the role of the Chief Data Officer (CDO). However, the value of...

- 5 May 2015, 10:00 in Data

Do Your Customers Hide Their Data?

Personal data has an image problem. People are increasingly wary of handing over their details to websites – particularly when they have no...

- 29 April 2015, 17:00 in Data

Digital Marketers: How to become Data Compliant

Rules and administrative processes don’t lend themselves to creative marketing, but the General Data Protection Regulation (GDPR), the...

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