- 25 June 2015, 13:00 in Data

The Biggest Mistakes Retailers Make in Defending Against Hackers

Almost every month a new incident involving a big retailer, e-commerce or web platform makes the news headlines. Meanwhile, Gartner says that worldwide information security spending will reach $71.1 billion - almost 8% growth, as organisations become more threat-aware. Meanwhile the global cost of cybercrime exceeded 400 billion dollars, most retail fraud is now committed online, and in 2014 alone hackers managed to steal...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 23 June 2015, 17:00 in Data

Data Insights: The Hidden Marketing Opportunities with Mobile Data

The mobile marketing and advertising game has changed. Verizon’s acquisition of AOL in May ushered...

- 22 June 2015, 17:00 in Data

What can you actually do with Wearable Data?

Depending on what you read, the advent of wearable devices is either New Year’s Day 1984 or the start of a meaningless fad like Cleggmania....

- 18 June 2015, 12:00 in Data

Fuelled by Insight: Building a Marketing Team with Data at its Core

Outside of the IT department, the marketing team is generally one of the more data-savvy groups within any organisation. In fact, back in 2012...

- 17 June 2015, 10:00 in Data

Digital Marketing Leaders use Customer Data for these 3 Reasons

To make good decisions about digital campaigns, create a strategy for “close the loop engagement,” or even avoid a viral PR crisis, you...

- 12 June 2015, 17:00 in Data

Data is Immortal, but Not Immune to Decay

Data exists in a dangerous state of near-non existence. Few businesses would risk not having backups in place. With cloud computing becoming...

- 5 June 2015, 12:00 in Data

Why Modern Business Intelligence means Self-Service Analytics

In business, drilling into deep data for customer insights shouldn't be reserved solely for data scientists. Chief Marketing Officers should empower all employees. 

- 3 June 2015, 17:00 in Data

Challenges of gaining a Single Customer View (SCV): How Next Generation Technology is Transforming Customer Engagement

Attend any major marketing conference and you’ll hear marketers across the audience and onstage talking about the Single Customer View (SCV)....

- 3 June 2015, 12:00 in Data

Using Data to Measure Brand Value

Without data, I'm not sure how you can actually measure the value of a brand. How do you put a tangible value on being able to understand your...

- 3 June 2015, 10:00 in Data

Big Data in Marketing: A New World of Customer Experience?

The use of big data analytics in the world of consumer marketing at communications service providers is about to have one of the biggest impacts on...

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