- 20 July 2015, 11:00 in Data

Demystifying and Maximising Location Data for Marketers

There’s considerable buzz around the potential for using “location data” in marketing circles, but how can we maximise its potential?
 
As portable devices have evolved and their use has become ubiquitous, the technologies that support and enhance the mobile device ecosystem and experience have expanded to a similar extent.
 
One of the most notable of these, in terms of its influence on consumer...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 16 July 2015, 15:00 in Data

Marketing Intelligence is Shot Without Human Understanding

Technology is increasingly driving marketing strategies – but it is clear that technology alone is...

- 15 July 2015, 12:00 in Data

How Can Brands Rise to the Challenge of Information Governance?

The data managed by organisations is set to increase by 76 per cent over the next 12 to 18 months[i]. This, coupled with emerging types of data,...

- 14 July 2015, 08:00 in Data

Protecting Your CRM Investment with Investment-Quality Data

Gaining a timely and accurate view of the customer has been an elusive goal for organisations for many years, despite investments in CRM, MDM and...

- 9 July 2015, 12:00 in Data

Big Data could Create Big Opportunities to Engage Customers

Utility companies are under increasing pressure to help consumers use less energy and put their customers’ interests at the heart of their...

- 7 July 2015, 13:00 in Data

Harnessing Big Data for Social Change

Advances in technology and processing power has led to the mass proliferation of anything and everything under the ‘big data’...

- 7 July 2015, 10:30 in Data

How Understanding Unstructured Data is Useful for Customer Insight

CRM systems record customer interactions in a highly structured way so that we can measure them as data – but what can the unstructured data...

- 30 June 2015, 10:00 in Data

Up Close and Personal: Using Data Insights to Create a Tailored Customer Experience

We live in a digital age where the ‘always on’ consumer holds all the power. While the ‘Mad Men’ mass advertising model still...

- 29 June 2015, 08:00 in Data

It All Starts with Identity: How to Best Manage your Marketing Data

“Big data really is about having insights and making an impact on your business. If you aren’t taking advantage of the data you’re...

- 26 June 2015, 08:00 in Data

Unlock The Power of Your Customer Data

One of the main goals of marketing is to relate to your audience. Without understanding who your customers are and what makes them tick,...

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