- 3 August 2015, 08:00 in Data

Give Meaning to your Data

Big data has been at the forefront of the agenda in CRM and marketing automation. Yet the revolution that is under way is not in the unprecedented quantity of data accumulated, but in the way in which intelligence is derived from that wealth of information. The intelligence that can be gained from your data is crucial in forming your customers’ experiences. In an age where we expect to be given...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 31 July 2015, 10:00 in Data

Progressive Profiling: What is it and how does it work?

The key to success when it comes to e-mail marketing has changed. It is no...


- 31 July 2015, 08:30 in Data

Retail Sector Risks Losing Touch with Records Managers in a World of Big Data

Six years is a long time in 21st century retailing. In 2009, when Freeform Dynamics published a paper showing retailers how they could differentiate...

- 30 July 2015, 12:00 in Data

Let Social Data Compliment your Creative Ad Strategy

By leveraging the data that consumers provide on social media platforms, it is possible to build more accurate customer/prospect personas, thus...

- 29 July 2015, 08:00 in Data

Cloud Software and the Benefits of a Real Time, Scalable SaaS System

More and more businesses are moving their digital marketing automation and lead nurturing software to a cloud based system. The benefits of a cloud...

- 27 July 2015, 17:00 in Data

How to Make Your Data Strategy More Human

In my role as Head of Advertising Strategy, I have an unique vantage from which to interact with and observe a huge variety of the players in the...

- 24 July 2015, 10:00 in Data

Data Analytics can Deliver True ROI and Personalisation for Marketers

Data is your friend Two decades ago we saw the birth of the banner ad, produced by AT&T and hosted on the original website of Wired Magazine....

- 22 July 2015, 08:00 in Data

Smarter Contact Centres Key to Increasing Customer Satisfaction

How do I know if my customers are happy? The key is to know that one metric alone can’t give you a complete picture. Many companies only have a...

- 21 July 2015, 15:00 in Data

When it comes to Data-Driven Marketing Less can sometimes be More

I recently visited a tradeshow in London and the contrasting behaviours of two stands really brought home the different approaches to data-driven...

- 20 July 2015, 15:00 in Data

Taking The Long View of Data-Driven Marketing in the Financial Services Sector

Too many organisations in the financial services sector view ‘data-driven marketing’ as a means of generating more money out of...

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