- 20 August 2015, 10:00 in Data

Data & Creativity; Perfect Partners or Fierce Rivals?

What is the relationship between data and creativity? Does the eruption big data help, or hinder your creative efforts, and is data analysis a necessity when you’re looking to be creative?

With buzzwords like wearable tech, programmatic and mobile increasingly featuring in the industry news, it seems like a timely opportunity to take stock and understand not how digital marketing is evolving, but what should be done to capitalise on the...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 13 August 2015, 10:00 in Data

Travel Sector could do with an Audience Review

The summer holiday season is upon us, brace yourselves for endless promotions in your inbox,...


- 12 August 2015, 13:00 in Data

From Raw Data to Unique Customer Experiences

Digital marketers are constantly looking to embrace the latest and greatest when it comes to the world of digital transformation. They are hard...

- 12 August 2015, 10:00 in Data

Developing Customer Intimacy in B2B2C Channels

When it comes to customer engagement, marketers in organisations who sell through channels they don’t own have perhaps the toughest job of...

- 11 August 2015, 12:00 in Data

Be Prepared to Hand Over Your Data

In order to achieve a level of audience knowledge that leads to meaningful, personal and relevant communications, marketers dream of being free to...

- 7 August 2015, 15:00 in Data

Unlocking the Treasure Trove of Network Operator Data for Mobile Advertising Campaigns

Mobile, heralded as the most personal of our devices, has always offered up the prospect of more targeted, personalised advertising communications as...

- 7 August 2015, 10:00 in Data

Defining Your Data Quality Problems

To tackle any problem in a systematic and effective way, you must be able to break it down into parts. After all, understanding the problem is the...

- 5 August 2015, 12:00 in Data

It’s Not Just About Data

The desire to harness Big Data continues to occupy the minds of most marketers. As more and more connected devices generate even greater volumes of...

- 4 August 2015, 12:00 in Data

Why Every Business needs a Customer Data Capture Strategy

A data capture strategy sets out how you collect and manage information about your customers, clients and prospects. A good data capture strategy...

- 3 August 2015, 10:00 in Data

Stepping Up Your Data Strategy & Moving Beyond The Last Click

There’s no question that the Internet has changed the way consumers shop for travel and interact with brands. Consumers have been empowered by...

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