- 30 September 2015, 08:00 in Data

Taking the Long View: Collecting Customer Data in an Omni-Channel World

It’s that time of year again. With high streets basking in the last throes of the summer sun, retailers are beginning to deck the halls with boughs of holly as they prepare for Christmas 2015, with Selfridge’s in London already launching its Christmas shop. As retailers gear up, and plan their strategies for the holiday season, the main topic for discussion will be who will get it right (John Lewis...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 21 September 2015, 12:00 in Data

Using Data-Driven Insight to Generate Smarter Marketing Results

We live in exciting times: as marketers we have more opportunities than ever before to...


- 18 September 2015, 12:00 in Data

From Big Data to Smart Data in B2B Marketing: 5 Simple Steps

Big data has been the talk of the town in the world of B2B marketing for a while now. But more than just talking about it, businesses need to know...

- 10 September 2015, 15:00 in Data

Charities Take Note: Innovation is Key in Solving Personal Information Crisis

The charity sector is rallying towards self-regulation as the alternative to a government crackdown in the aftermath of the media coverage of the...

- 9 September 2015, 12:00 in Data

The Data Opportunity!

Today consumers expect to be ‘known and understood’ by a brand – who they are, what they like and how they prefer to engage with...

- 2 September 2015, 15:00 in Data

Get with the Programme: How Data Analytics can Add Value to your Brand

The amount of data stored on the internet is growing year on year, with the total volume predicted to be 44 times larger in 2020 than it was in 2009,...

- 27 August 2015, 13:00 in Data

How to Abandon your Marketing Instincts (and Embrace Data)

The entire animal kingdom is wired to rely on certain traits. Deer run when they hear a loud noise; sharks naturally move towards the scent of...

- 26 August 2015, 13:00 in Data

Data Cleansing vs Data Maintenance: Which One Is Most Important?

There are always two aspects to data quality improvement. Data cleansing is the one-off process of tackling the errors within the database, ensuring...

- 25 August 2015, 12:00 in Data

Where are we at with Location Data Right Now?

With more data available about audiences, behaviour, timing and now location, we are seeing social advertising maturing into a powerful option for...

- 21 August 2015, 15:00 in Data

Data Scientists and Marketers make a Perfect Team

Data scientists are becoming ever more prevalent – what role are they playing in the marketing industry? Data scientists are becoming ever more...

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