- 30 October 2015, 10:00 in Data

Don’t be a Nightmare this Halloween – These Tricks can Ensure you Treat Consumer’s Inboxes Respectfully

As we near the end of October, it’s time to embrace the spirit of Halloween and take a trick out of the book of customer centricity. Marketers need to ensure they are not causing a nightmare for consumers, by bombarding them with unwanted junk mail, but instead delivering ‘treats’ to their inbox.

The problem for modern marketers is that customers have off-the-charts choice in almost every market niche. Therefore, the moment...

Keep Reading...

- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 23 October 2015, 08:00 in Data

Converting Doubters to Data – Why Data isn’t a Dirty Word

Trust, privacy and security are all vitally important issues when discussing data but to my...

- 19 October 2015, 08:00 in Data

How your Data can turn Black Friday into a White Christmas

Returns are a huge area of concern for many retailers; indeed, the sale has not been completed until the customer actually decides to keep the...

- 15 October 2015, 10:00 in Data

Using Content Metadata to do Better Programmatic Advertising

When it comes to marketing and advertising, audience relevance is imperative. This is particularly the case in online advertising, where some...

- 14 October 2015, 08:00 in Data

Making Big Data Better Data

Marketers are facing a huge data issue – with access to deluges of data, it is quality and governance that separates the best marketers from...

- 13 October 2015, 13:00 in Data

Can Business Automation Solve Your Data Quality Problems?

All businesses are at the mercy of data quality challenges. From the moment you capture your first lead, you’ll be fighting a battle against...

- 7 October 2015, 12:00 in Data

Mind the Gap in EU Data Law Support Shortfall

In the first quarter of next year we will get the full details of exactly what the new EU data law entails. So much of its contents have been...

- 2 October 2015, 12:00 in Data

The Three Major Inaccuracies of Third-Party Data

With consumer data pouring in across mobile, social, email and wearables - just to name a few of today's consumer channels - it can be excruciatingly...

- 1 October 2015, 13:00 in Data

The Talent Gap

Giving the opening keynote speech at digital marketing conference Dmexco recently, WPP’s Sir Martin Sorrell suggested that the arrival of new...

- 30 September 2015, 10:00 in Data

The Better the Question, the Better the Answer

The way in which customers interact with products and services is changing. Businesses can no longer simply “push” their products onto...

← Older Newer →

© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS