- 27 November 2015, 13:00 in Data

Why Stronger Relationships between Advertisers and Publishers is Key to Successful Data Sharing

Today, data is THE fundamental element in digital advertising, but that doesn’t mean every data issue has been resolved. According to a recent Forrester report, brands still feel there are hurdles to jump when it comes to easily sharing second-party data. That is, data sourced from other brands or the publishers ultimately serving ads, which can be used by the brand for more accurate targeting or buying decisions.

So how can...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 27 November 2015, 10:00 in Data

Democratising Big Data

Big data – business enabler or career breaker? For many senior managers, right now the...


- 25 November 2015, 12:00 in Data

Marketing Road Ahead: Data Points the Way

London’s best marketing and data minds came together this November at the Festival of Marketing to debate what the future of their industry...

- 24 November 2015, 15:00 in Data

Science vs Art – Is Data Killing Creativity in Marketing?

Marketing is a numbers game mired in alphabet soup. We need to be able to measure ROI through MQLs and SQLs. It’s driven by processes, and...

- 23 November 2015, 12:00 in Data

Second Party Data is Overlooked Too Often

‘Second party data’ is data that comes from external partners that exposes lots of valuable information about consumers and their online...

- 16 November 2015, 10:00 in Data

Data Law Tougher than Expected and ICO hold Brand Owners Responsible for Agency Errors

The latest report on negotiations on the forthcoming EU data law includes the fact that there will be tightening of consumer opt in consent levels,...

- 11 November 2015, 10:00 in Data

Multichannel Customer Intelligence - I Do User-Experience. Do You?

Like it or not, we’re all in the user experience business. The customer sits at the core of any successful organisation so it’s therefore...

- 5 November 2015, 15:00 in Data

Why using Location Data is like Leafleting in the Digital Age

Why using location data will make digital better and prevent consumers from wanting to use adblockers


- 5 November 2015, 13:00 in Data

Treat Your Data Like an Asset – Not an Inconvenience

How do you look after your valuables? Do you use a safe deposit box, or a postcode marker pen? You probably have software installed on your...

- 30 October 2015, 12:00 in Data

Three Data Dilemmas Haunting Marketers this Halloween

Successful marketing depends on recognising, in real time, that “Jane” who researched your brand on her smartphone is the same Jane who...

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