- 16 February 2016, 14:00 in Data

Big Data in Little Businesses

The standard platform for tracking popularity and just how many people are visiting your website at any given time is Google Analytics. But there are other ways that SMEs can obtain metrics for their engagement in the online world.

From social shares and Google alerts to generated links, there are opportunities for small businesses to utilise big data and influence the effectiveness of ongoing and future marketing strategies. Not only can...

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- 15 January 2016, 10:00 in Data

Stay Data-Safe at Christmas

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- 15 January 2016, 08:00 in Data

Five Business Essentials for Staying Competitive

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- 8 January 2016, 14:00 in Data

Using Social Media Analysis to Improve Campaigns for Clients

Having the data to back up a campaign plan from the beginning takes away the nervousness for the client, so the agency team can move forward with the...

- 4 January 2016, 10:00 in Data

Five Best Practices for Telling Great Data Stories

In the words of Anthony De Mello, “the shortest distance between truth and a human being is a story.” Everyone who has data to analyse...

- 11 December 2015, 15:00 in Data

Understanding the Future of Data Protection

In today’s technology saturated world, data has become a bit of a buzzword. Any marketer worth their salt knows that using data can bring a...

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