- 7 April 2016, 08:00 in Data

Unlocking the True Value of the Internet of Things

Leading digital marketing, technology and commerce consultancy, Amaze, has launched its latest white paper, 'Unlocking the true value of the Internet of Things (IoT)'. This best practice guide identifies the key opportunities and challenges presented for businesses by the rise of IoT.

The white paper examines how, if approached correctly, IoT can offer a chance to reinvent business processes and transform market offerings. However, recent Forrester research shows that only 34%...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 6 April 2016, 08:00 in Data

Do Big Numbers Prevent Big Thinking?

If I asked a retail marketer to compile a list of retail buzzwords, I suspect...


- 4 April 2016, 14:00 in Data

First-party Data is Treasure: Don’t Waste It

Whether a large household name, or relative newbie on the scene, a brand should understand how setting up and maintaining a social media profile (or...

- 9 March 2016, 14:30 in Data

Fair Play? A Football Fan's Take on Walled Gardens

The rise of data management platforms (DMPs) in the past few years is a reflection of the huge amounts of information now available to us as...

- 7 March 2016, 13:00 in Data

Fall in Love with Your Data, Again

Is your data in need of a little love and attention? Does it require more preparation before it is plugged into a marketing campaign? If you chuck...

- 1 March 2016, 12:00 in Data

Consumer Choice Needed to Address Ad Blockers

Research conducted by Sourcepoint, has uncovered publishers’ attitudes towards solutions available to address ad blocking. The survey, put...

- 29 February 2016, 14:00 in Data

Achieve the Full Marketing Potential of SMS

Mobile phones have been around for decades, but while SMS marketing took off when the devices were a novelty, this channel of marketing has lost none...

- 26 February 2016, 12:00 in Data

How Digital Audiences Will Drive the Elections of the Future

Consumer viewing habits have undergone a huge transformation, with digital, social and mobile content and ad views skyrocketing at the expense of...

- 23 February 2016, 16:00 in Data

Digital Platforms Take Businesses Higher

Today’s society is better connected than ever. The 2015 Deloitte Mobile Consumer report stated that 32 million smart phones are purchased every...

- 22 February 2016, 10:23 in Data

Unprecedented Data Challenge for Digital Marketers

Next month Brussels will finally disclose full details of the EU data law, and with it will come a major overhaul of customer data protocol. If this...

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