- 28 July 2016, 13:00 in Data

The Rise of the Silver Shopper

It’s fair to say that millennials are often the focus area for most businesses when innovating. The hype this week around the launch of Pokémon Go is a great example of how retailers can make use of digital innovation like gamification to capture the attention of this digitally native audience. However, millennials are not the only demographic which businesses should be focusing on.

There has been lots of recent evidence...

Keep Reading...

- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 19 July 2016, 12:00 in Data

Striking the Right Balance with the Right Advertising

As the digitally savvy online consumer becomes ever more discerning, it is becoming more important for...

- 11 July 2016, 09:00 in Data

What Brexit Means For Digital Marketers and Data Law

The decision to leave the EU has created huge uncertainty among digital marketers in their future handling of consumer data. Will the newly passed...

- 6 July 2016, 13:00 in Data

Do We Have the Data to Answer That?

This piece is the second blog in a series, following on from an earlier article ‘How to make data a habit’, in which we explored how...

- 4 July 2016, 10:00 in Data

Understanding Artificial Intelligence Uplift

As parents everywhere will attest, the most frequent and difficult question to answer is without doubt ‘why?’. From an early age people...

- 9 June 2016, 09:00 in Data

Data Driven Marketing – How to Make Data a Habit

Following my post a few months ago where I outlined the five steps to successful Data-Driven Marketing, this blog is part one in a series –...

- 31 May 2016, 14:00 in Data

Data is Money, So You'd Better Treat it That Way

The age of digital transformation is well underway; companies of all sizes and all shapes are looking to deliver an omnichannel offering for their...

- 3 May 2016, 14:00 in Data

The Data Privacy Paradox

In the wake of the Panama Papers scandal, it seems that everywhere you look there is some kind of story about data privacy. Whether it's big-time...

- 28 April 2016, 08:00 in Data

Why 2016 Should Mark the Death of Poor Registration

With 84 per cent of 25-34 year-olds having left a favourite website because of intrusive or irrelevant advertising, it has never been more important...

- 15 April 2016, 08:00 in Data

Digital’s (Dirty) Data Dilemma

The explosion of digital channels means consumers have more ways than ever to learn about and buy from the brands they love. Within minutes of my...

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