- 25 October 2016, 11:00 in Data

Data Over Demographics

With brands as traditional as Oxo moving away from stereotypes, demographics are no longer the vanguard of advertising strategy. Whilst still useful, consumers expect to be seen as much more than a broad brush typology.

Socio-economic change means that traditional demographic stereotypes are no longer relevant. People refuse to be pigeon-holed by their age, gender or background. Today’s consumer requires, and expects, a personal approach, which is tailored to...

Keep Reading...

- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 21 October 2016, 10:30 in Data

Are you Sitting on a Data Goldmine?

Every sales professional wants to make more of their time and their budget. Under this...

- 11 October 2016, 10:30 in Data

The Power of Knowing: Marketing in a Cognitive Era

Did you know an average person spends more time on their phone and laptops than sleeping?! There’s no denying that we love being connected...

- 23 September 2016, 07:30 in Data

Commit to Data Quality

Few would argue that, when it comes to data driven marketing, the quality of the data is an obvious essential. But what do we mean by ‘data...

- 23 September 2016, 07:30 in Data

How Data Analytics is Leading to Business Wins

Marketers, like so many professionals, used to rely on gut instinct to keep track of trends. Guesswork was common and unavoidable. This approach not...

- 21 September 2016, 09:19 in Data

The New Dynamics of Loyalty in a Data-Driven Age

For centuries, brands have been transfixed with the idea of loyalty. It’s easy to see why: loyalty is the gateway to advocacy, which meant that...

- 20 September 2016, 12:30 in Data

Mind the Gaps: How to Fill the Holes in Your Data

In our last post we explored the role defining your data landscape plays in tackling the question ‘do we have the data to answer that?’....

- 16 September 2016, 10:00 in Data

Why You Need to be Getting Excited About ‘Bid Enrichment’

I want to introduce you to the concept of bid enrichment. It’s not often I get really excited about something, but I’m happy to admit...

- 16 August 2016, 07:30 in Data

How to Become a Data-Driven Business

It’s now accepted that data-driven organisations have the competitive edge. But, for many there is still an organisational gap, with business...

- 15 August 2016, 08:30 in Data

How Businesses can Achieve Instant and Effortless Data Gratification

Across most facets of our lives, we now expect instant responses. From instant communication ― thanks to instant messenger apps and real-time...

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