- 10 November 2016, 08:00 in Data

Christmas Sharing ‘Hotspots’ are Goldmine for Marketers

For many, John Lewis’ Christmas ad marks the start of the festive period and people sharing Christmas content. However, this is just the tip of the iceberg and marketers are missing out on a big opportunity to drive sales around what consumers share online.

Among the 72% of British adults who’ll share Christmas-related content online, adverts are only the seventh most popular content, alongside present wish lists (30%). The most popular,...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 8 November 2016, 11:00 in Data

Opting for Data-Driven Marketing Offers Bespoke Customer Engagement

Sixty-four per cent of marketing executives “strongly agree” that data-driven marketing is crucial to success...


- 4 November 2016, 10:30 in Data

How Can Creatives Use Data to Create Content for Brands?

Marketers are expected to come up with brilliant ideas for content creation that meet the needs of a brand audience and prospective customers, but...

- 3 November 2016, 09:30 in Data

Unleashing Marketing and Data Technology’s True Potential

The current pace of change and innovation within the marketplace is verging on a revolution. On the one hand, digital disruptors are challenging...

- 2 November 2016, 10:00 in Data

Cutting Through Digital Noise with Audience Intelligence

The amount of digital content available to audiences is growing far more rapidly than both the audiences themselves and the time they have to engage...

- 2 November 2016, 09:30 in Data

Trust in the Digital World

We are on the cusp of a data revolution. It will impact how organisations collect, store and analyse their digital data. But there is strong...

- 1 November 2016, 09:00 in Data

How to Mine Your Own Data for PR Opportunities

PR can be hard, there’s no doubt about it. Gaining quality coverage is a struggle, especially when your business hasn’t got the funds to...

- 31 October 2016, 10:30 in Data

The Importance of “Connected Data”

In the world of data, as data storage costs decrease faster than data processing costs. This creates pools of data that can be stored, but not...

- 27 October 2016, 09:00 in Data

How Big Data is Changing the Digital Marketing Landscape

Big data already plays a big role in digital marketing. And this is only going to get bigger as technology, information and data become easier to...

- 26 October 2016, 09:00 in Data

The Long-Term Success of BHS.com Will Depend on Data Strategy

BHS relaunched online at the end of September, much to the surprise and scepticism of the British public. After all, the retailer had rather...

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