In all aspects of our modern life we have been programmed over recent years to become risk adverse. The culture of blame has slowly but inexorably been allowed to permeate all levels of society, but what this creeping disease has usurped is our ability to recognise that accidents really do happen.
Nowhere is this more clearly demonstrated than in the area of data security. London based Egress Software Technologies recently released figures obtained via the Freedom of Information Act from the Information Commissioner’s Office that reveal the growing number of data breaches across multiple business sectors as a result of human error, accidents for want of a better word.
It is part of the human condition that we will make errors, have accidents from time to time. What is required is a form of safety net to protect us from ourselves.
We as digital marketers are not exempt from these digital accidents, in fact because of the amount of data we move around on behalf of clients the risk grows exponentially. We need to make use of a data security safety net.
Really?... I hear you ask. Well yes, think about it. We are forever exchanging information with our clients via email as we prepare press releases and the like. Going from one draft to the next until we have what is viewed as the correct message and format for the release. Imagine if a first draft was leaked and released without approval! It almost certainly would spell the end of that business relationship!
But how could that happen? Easily… emails are the digital equivalent of sending your communication on a postcard rather than in a letter (secured by an envelope). They can be intercepted and read on route. Switch provides you with that digital envelope and thereby secures your data in transit.
Infographic based on ICO FOI request data by Egress Software Technologies, providers of email security as well as large file transfer and encryption software.
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