- 11 October 2017, 15:40 in Adtech

How Digital Out of Home Could Change the Way You Advertise

Did you know that 98% of the population sees at least one out of home ad every week? Did you know bus shelter ads reach 92% of people? How about that out of home ads are capable of driving a 38% increase in brand engagement?

Out of home advertising has been considered a traditional marketing method for many years, but with new technology it’s definitely part of the modern, digital marketing...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 2 October 2017, 08:00 in Adtech

TV Ads still Alive and Kicking Despite of Subscription Video’s Rise

Traditional television and TV advertising is still alive and kicking – even among those that...

- 27 September 2017, 07:30 in Adtech

60% of Brits Don’t Know a Google Advert When They See One

Consumers aren't fully aware of, or necessarily enjoying, all that we experience online, according to new research from Ad-Rank Media.  The poll...

- 26 September 2017, 08:30 in Adtech

New IAB Rules Signal Lean Times for Bad Ads

The IAB’s New Ad Portfolio guidelines, released at the end of the July, aren’t intended for consumer reading, with their talk of ad...

- 21 September 2017, 08:00 in Adtech

The Secret to Making Retargeting Ads for the Mobile Era

It should come as no surprise to discover that the internet is now mostly mobile. Things have been going that way for a while and 2016 marked the...

- 21 September 2017, 07:30 in Adtech

Google and Facebook Dominate UK Digital Ad Market

Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast. The two...

- 14 September 2017, 08:30 in Adtech

When Did you Last Click on a Banner Ad?

Back in the day, banner ads were the height of marketing sophistication, with the advent of programmatic making large-scale, targeted delivery of...

- 14 September 2017, 07:30 in Adtech

UK Mobile Ad Buyers are Successfully Marrying Data and Creative

Nearly three quarters (72%) of UK mobile ad buyers are maximising the value of mobile data when planning ad campaigns, according to a recent study by...

- 13 September 2017, 08:00 in Adtech

Advertisers Must ‘Shift the Gears’ When Packaging Their Stories

“The ‘build-it-once, run-it-everywhere’ model of advertising is no longer relevant,” declared Adaptly’s Rob Kabrovski...

- 12 September 2017, 07:30 in Adtech

Gaming: No.1 Mobile Advertising Platform for Brands

Mobile has evolved into a significant brand platform, offering countless opportunities to integrate branded content into everyday lives. Gone are the...

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