- 22 December 2017, 08:00 in Adtech

Online Advertising Myths That May Be Holding You Back

When you are new to online advertising, or considering trying it for the first time, it’s easy for your efforts to be derailed by some persistent myths that get bandied about.

Improving your organic rankings is the ultimate goal

When brands are trying to boost their online visibility, getting a good ranking in search engine results pages (SERPs) can become an obsession. Although rankings do matter, they are only one part of...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 4 December 2017, 08:00 in Adtech

Reader and Publisher Relationship has 'Catalytic' Effect on Ad Effectiveness

The relationship a reader has with a publisher has far more impact on the effectiveness...

- 27 November 2017, 08:30 in Adtech

Inclusion in Advertising Will be Ground Up, Not Ground Down

Plus ça change, plus c’est la même chose: gender representations in advertising have arguably barely changed over the past decade....

- 24 November 2017, 08:00 in Adtech

Transform Everything You’re Doing to Drive Growth

“Transform everything you’re doing to drive growth,” Mark Pritchard, P&G’s Chief Brand Officer. That’s my key...

- 22 November 2017, 08:00 in Adtech

The Age of Now: Advertising Needs to Meet the Purchase Point

Unless you’ve been living under a rock, you’ll have noticed that in recent years there has been a sharp influx of on-demand services,...

- 21 November 2017, 08:00 in Adtech

Advertisers Admit “Ineffective Use” of Media Technology

More than four in 10 advertisers have admitted they are still using media technology "ineffectively" or "completely uneffectively", according to a...

- 8 November 2017, 08:00 in Adtech

Coca-Cola’s “Gogglebox” is Most Engaging Christmas Ad

When it comes to winning over consumers in this year’s battle of the Christmas ads, authenticity and humour have come out on top according to a...

- 4 November 2017, 08:00 in Adtech

Ad Viewability Hits 18 Month High

Ad viewability in the UK hit its highest level in 18 months in the third quarter of 2017, marking the first time it has risen for two consecutive...

- 27 October 2017, 08:00 in Adtech

Online Video Spend Overtakes Banner Ads for First Time

Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time,...

- 25 October 2017, 08:00 in Adtech

UK Publishers Losing £3bn a Year Thanks to Ad Blockers

The UK has one of the highest rates of ad blocking in the world (39%), accounting for a loss of more than £2.9 billion in publisher revenue in...

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