- 4 July 2018, 08:00 in Adtech

Most consumers are happy to share data, but only if the benefits are clear

New global research reveals consumers would like more control over their data and greater insight into what the benefits are to them

Just over half (51%) of consumers around the world are still happy to exchange their data with businesses, as long as there is a clear benefit for doing so. This is despite 74% having some degree of concern about their online privacy, finds research published by DMA. The research...

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- 27 May 2020, 08:00 in Digital Marketing

Behavioural change, nudge theory and ultimate benefit – why isn’t the trial COVID tracking app harnessing the best in tech?

Let me state this right from the start. My issues with the new COVID tracking...

- 29 May 2018, 08:00 in Adtech

Peering Over the Garden Walls – Why Transparency Creates a Competitive advantage for us all

Considering the increasing use of online and digital platforms among consumers, it’s unsurprising that brands...


- 24 May 2018, 08:00 in Adtech

Why Creative Matters in Mobile Advertising

In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users to your app, and you...

- 22 May 2018, 08:00 in Adtech

“Second Screening” While Watching TV Makes an Ad More Effective

Viewers are much more likely to follow up on a TV advert when simultaneously using their phone or tablet – dispelling one of...

- 2 May 2018, 08:00 in Adtech

The Rise, Fall and Resurrection of Video Advertising

In 2017, in line with the shift in consumer attention, many publishers invested heavily in online video advertising. The famously dubbed “pivot...

- 3 April 2018, 08:00 in Adtech

Advertisers Believe Programmatic Budgets Held Back by Poor Measurement

The overwhelming majority of advertisers would be able to justify additional investment into programmatic if they were able to more effectively...

- 1 February 2018, 08:00 in Adtech

How to Reduce Wasted Spending on Display Advertising

Do you want to save money whilst building strong brand awareness and increasing sales? This may seem near impossible but the answers to your problems...

- 31 January 2018, 08:00 in Adtech

Establishing a Programmatic Media Buying Solution – Perils, Pitfalls and Partnerships

Many advertisers are now looking to internalise their media buying processes, and numerous companies are being set up to offer advertisers a media...

- 16 January 2018, 08:00 in Adtech

Driving Success in Automotive Advertising

With sweeping roads, stunning locations, gleaming bodywork and the occasional celebrity driver, TV ads for the latest sports cars, family sedans, and...

- 15 January 2018, 08:00 in Adtech

There’s More to Success than CPMs

Digital advertising remains an essential element of publisher monetisation strategies, but the way ad inventory and demand partners are managed is...

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