- 11 September 2017, 08:30 in Adtech

Consumers Sick of Interruptive Mobile Ads

The three most annoying mobile ad formats are those which prevent content being consumed, according to a new study by Inskin Media, in collaboration with On Device Research.

People regard pop-up ads (cited by 28% of respondents) as the most annoying mobile formats, closely followed by ads that sit in the middle of the screen (26%), along with ads that delay the page loading (18%) – all of which interrupt content...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 11 September 2017, 07:30 in Adtech

Could Blockchain Fix the Flaws in Programmatic Advertising?

Programmatic ad buying, an algorithm-heavy piece of software to purchase advertising online, as opposed to...

- 6 September 2017, 08:30 in Adtech

Why Advertisers Need to Use Data and People to Fuel the Creative Process

If you’ve been staring into the future and wondering when the great war of Man vs the Machines may kick off, you need look no further than the...

- 6 September 2017, 08:00 in Adtech

The Viewability Challenge: Should Advertisers Care?

Viewability – the metric of whether an advertisement is visible to users – is a hot topic in the digital ad space. We’re seeing an...

- 25 August 2017, 08:30 in Adtech

How to Align Google Adwords with Inbound Marketing (and Why you Should)

For a long time, there was disdain towards PPC from those professing the inbound marketing methodology. PPC is necessary for, at least, accelerated...

- 24 August 2017, 08:30 in Adtech

Machines are the Answer to Putting the Humanity Back into Advertising

We humans are an incredible bunch. Our ability to quickly assess situations and assimilate data to come up with solutions to problems is amazing. We...

- 22 August 2017, 08:30 in Adtech

How Online TV will Smash the Ceiling for Web Advertising

If you were worried there wasn’t enough money in football, or that the competition for the Premier League’s broadcast rights wasn’t...

- 15 August 2017, 08:00 in Adtech

Will Native Put a Spanner in the Works for Ad Serving?

Back in 2015, UK ad spend on native formats increased by 50%. Last year, native rose further still, accounting for 29% of the UK display market and...

- 7 August 2017, 08:30 in Adtech

Online Campaigns Struggle to Target Women

Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by...

- 7 August 2017, 08:00 in Adtech

What is the Adtech Industry Doing to Combat Ad Fraud?

Ad fraud is an issue that impacts everyone in the industry, on both desktop and mobile. Last year Google purged 1.7 billion bad ads - more than...

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