- 29 September 2016, 10:30 in Customer Experience

How to Win Instant Messaging Marketing Gold

When Google launched its own instant messaging app earlier this month, it was proof that the platform has truly come of age.

In fact, the top four instant messaging apps have surpassed the four biggest social networks in terms of monthly users, and this movement towards domination is set to continue.

Publishers and social platforms have already cottoned on to the opportunities that instant messaging apps offer. A growing number are moving...

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 27 September 2016, 09:00 in Customer Experience

Has Apple Jumped Ahead in the Race for Superior Digital Customer Engagement?

Chat bots have been the talk of 2016 among developers, who have hailed them as...


- 23 September 2016, 09:00 in Customer Experience

Journey Mapping: A Game of Snakes and Ladders

In an era of fierce competition and empowered consumers, companies are increasingly competing to provide the best customer experience. Customer...

- 23 September 2016, 08:00 in Customer Experience

World's First Facebook Chat Bot for Money Transfers

Chat bots have grabbed the attention of marketers in 2016. Advanced AI designed to enhance the customer experience sounds like an appealing prospect...

- 21 September 2016, 09:12 in Customer Experience

Consumer Not Convinced by Chat Bots

Developers still have some way to go before consumers are convinced that Chat Bots are a beneficial customer service device, according to...

- 19 September 2016, 09:00 in Customer Experience

The Customer Journey has Changed: Why you Should be Running Cross-Device Campaigns

Customers use multiple devices throughout the day and switch interchangeably between them. Customers might want to use a smartphone whilst on public...

- 12 September 2016, 07:30 in Customer Experience

Doing the Difficult but Rewarding Work on User Experience is Best Silver Bullet to Check Ad Blocking

Ad blocking has become a potent issue for digital marketers who either create ad content or rely on ad revenue. With an arms race of technologies to...

- 6 September 2016, 09:30 in Customer Experience

Optimising Organisational Structure for a Truly Customer-Centric Approach

Reading the news, scrolling through Twitter or catching up on emails; we consume content constantly from the moment we wake. Digitisation has led to...

- 2 September 2016, 10:00 in Customer Experience

The Digital Marketing First Mover Advantage - #MeccaPokémon

Sometimes as a digital marketer, an opportunity comes about that is simply too good to miss. That’s how we felt last month as the Pokémon...

- 23 August 2016, 08:00 in Customer Experience

Why Choosing Chatbots is Wrong

Did you know that the world’s first chatbot was developed in the mid-1960s? The program, named ELIZA, was developed by Joseph Weizenbaum and...

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