- 13 January 2014, 17:00 in Social Media

Identity is the Key to Engagement

Social media has been great for brands. The delivery of many to many messaging, using the power of crowd to share and achieve some degree of cohort based segmentation, has changed brand engagement. But is it also good for the consumer?

Consumers are increasingly willing to share personal information in order to receive a better, more relevant experience. But where is that experience? Having Twitter followers and Facebook pages is great...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 13 January 2014, 13:00 in Social Media

Social Resolutions for the CMO in 2014

Every year social media becomes more sophisticated, more intricate and more critical to our daily...

- 10 January 2014, 17:30 in Social Media

What Happens to Twitter When Manchester United Lose the First Three Games of the Year

As in any business, social media is becoming an increasingly important engagement tool for the sports industry, especially in football. And...

- 10 January 2014, 13:00 in Social Media

Using Social Media to Unite Your Online and Offline Marketing

As businesses online, we’re always being told things like social media is vital for “building relationships with our online...

- 9 January 2014, 17:00 in Social Media

Getting Started in Social Media

With over 60% of the world’s population active on social networking sites, no one can deny that social media hasn’t had a profound impact...

- 2 January 2014, 10:30 in Social Media

Snapchat Hack

Snapchat users found their data exposed when hackers downloaded the usernames and phone numbers of 4.6 million accounts. The stolen information was...

- 30 December 2013, 09:00 in Social Media

Shoppable Tweets: The Race Towards Monetisation Following Twitter’s IPO

Since its IPO, Twitter’s next steps have been a source of much speculation, as industry experts debate how the social network will prove its...

- 24 December 2013, 09:00 in Social Media

Social Giving: Using Social Media for Fundraising

Here in 2013, most charities use social media either directly or indirectly to attract donations. From the initial innovators to eventual...

- 18 December 2013, 08:30 in Social Media

Managing Legal Risks in Social Media

The huge growth in popularity of social media has created new opportunities to engage with customers, develop sales and add value to brands. However,...

- 17 December 2013, 17:30 in Social Media

Trade Show Social Media: What, Why, Win

Creating a buzz at the biggest trade shows in your industry is no easy task, whatever your business sector. Faced with attending a show with...

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