- 14 November 2016, 10:00 in Social Media

Integrated Live: The Hidden Benefits of Facebook's Algorithm Changes

Earlier this summer Facebook announced a series of changes to its news feed algorithm, eliciting mixed reactions among marketers. A few months on we analysed the impact the changes are having on customer referrals from the social network.

Although there was concern in the marketing press at the time of the changes, our analysis now suggests the changes have been a good thing for referrals and customer-get-customer marketing.

With the algorithm changes...

Keep Reading...

- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 3 November 2016, 10:00 in Social Media

How to Build Your Black Friday/Cyber Monday Social Strategy

In the US, Black Friday, and more recently Cyber Monday, are firmly established dates in...

- 2 November 2016, 07:30 in Social Media

Integrated Live: Four Reasons Social Influencers are More Effective for Marketers Than Celebrities

Most fashion and beauty brands, coming early to the influencer marketing scene, now have dedicated influencer budgets, expected to increase by a...

- 1 November 2016, 09:30 in Social Media

Creating a Sense of Community Around your Brand

There are 3.17billion people who use the internet, and 2.3billion of them use social media, with an average of 5.54 different social media accounts...

- 31 October 2016, 10:00 in Social Media

The Fusion of Social and Programmatic

According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year. Coupled with...

- 28 October 2016, 11:00 in Social Media

Human Integration Key to Accurate Social Media Data

The digital age has fundamentally altered how we communicate – particularly via text. Be it a Tweet, online comment or Facebook post,...

- 28 October 2016, 09:00 in Social Media

The People’s 360 Degree Revolution

Creating compelling advertising content which resonates with users and generates an impact has never been easy. Some brands like John Lewis, Evian...

- 27 October 2016, 09:30 in Social Media

Open Graph: The Trick to Gaining More Social Traffic

In this day and age, social media is a major player when it comes to driving web traffic, making it ever more important to ensure you’re...

- 26 October 2016, 10:30 in Social Media

Instagram – A Marketing Goldmine Yet to be Uncovered

One of the world’s best-loved social media channels, Instagram, recently announced that its advertising base had more than doubled over the...

- 24 October 2016, 08:00 in Social Media

How Sound is your Social Media?

To kick things off let’s get the social media usage stats on the table. In the UK Facebook has about 32 million users, YouTube has slightly...

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