- 6 December 2016, 09:00 in Social Media

The Difference Between Reach and Engagement

Working with a range of clients across the globe, since launching our platform we’ve always challenged the miscomputation around reach and engagement. It is easy to think that an influencer with a million followers, subscribers or fans in their network are the most powerful. Whilst at a very basic level this argument could be true, the reality is there are a number of additional factors that need to be taken...

Keep Reading...

- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 6 December 2016, 08:30 in Social Media

Facebook is King for Christmas Video Campaigns

The UK’s biggest retailers kicked off their eagerly anticipated TV ad campaigns in November, but...

- 6 December 2016, 08:00 in Social Media

When Fame is no Longer Enough: Brand Ambassadors in the Age of Social Media

Starting in the 1940s and ‘50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan...

- 5 December 2016, 08:30 in Social Media

86% Don't Measure Their Social Media Marketing Efforts

Nearly nine in ten businesses aren’t measuring their social media marketing efforts, according to new research. Specialist web design and...

- 5 December 2016, 07:30 in Social Media

Best Practices in Social Video: How to Use Twitter for Business

In 2008, people were oversharing on Facebook. At the same time, a small ‘micro-blogging’ platform, Twitter, was slowly starting to gain...

- 2 December 2016, 09:30 in Social Media

Social Media “Missing a Trick” by Ignoring Baby Boomers

Brands are putting too much emphasis on advertising to millennials on social media and not enough on appealing to baby boomers, new data from YouGov...

- 2 December 2016, 09:00 in Social Media

Best Practices in Social Video: How to Use Facebook Video for Business

Facebook is part of my daily life. Is it a part of yours? Facebook is where I go to check in on faraway friends as a flurry of interesting and...

- 29 November 2016, 08:00 in Social Media

Should Traditional Firms Adopt Social Media Marketing?

Social media marketing was recently hailed as ‘fantastically powerful’ at an E2Exchange event, where leading entrepreneurs gather to look...

- 25 November 2016, 08:00 in Social Media

How Social Media Changed the Game for Brands (& Still Runs the Show)

If you've been transfixed by political events both at home and in the US during the past six months, you may have been thinking about how...

- 22 November 2016, 08:00 in Social Media

How Small Businesses Can Continue to Thrive in the Facebook Newsfeed

In its last earnings call, Facebook made what is becoming a routine announcement. Once again, it had shattered expectations and had a stellar...

← Older Newer →

© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS