- 8 February 2017, 08:00 in Social Media

Snapchat and Instagram Storm the Social Media Party in the UK

Snapchat’s UK user base experienced explosive growth of 89.8% in 2016, to 11.2 million users, according to eMarketer’s latest mobile usage forecast. Strong growth will continue, and this year, Snapchat will be used by 13.6 million people, representing 31.8% of all UK smartphone users.

Instagram is a little further along its path to maturity, with its banner year of growth occurring in 2015 when its user base increased by 114.4%. Last...

Keep Reading...

- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 7 February 2017, 08:30 in Social Media

Socially Connected Mobile Consumers ‘Least Likely to Switch Provider’

Customers using social media to communicate with their mobile phone provider report the highest levels...

- 2 February 2017, 08:30 in Social Media

Dark Social is Key to Converting Rugby Fans

Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – the Six Nations –...

- 25 January 2017, 07:30 in Social Media

How FMCG Brands Can Use Social to Increase Frequency of Spend

A whopping 43% of FMCG (fast-moving consumers goods) shopping trips are taking place online. What’s more, the average consumer spends...

- 16 January 2017, 09:30 in Social Media

The Biggest Mistakes Brands Make on Snapchat

Advertisers have begun aggressively courting millennial consumers as they spend more time on digital platforms like Snapchat and Instagram. But given...

- 12 January 2017, 07:30 in Social Media

The 2017 Trends Every Social Media Manager Should be Aware of

Social media is a fast-moving beast. It might seem like you’ve only just got your head around the latest developments when a whole new raft of...

- 4 January 2017, 08:30 in Social Media

As Vine Withers, its Demise Shows True Value of Online Creators

It was the future once. Vine’s six-second video clips ushered in a new era of content creation and helped spur the rise of many...

- 3 January 2017, 07:30 in Social Media

How Luxury Brands can Succeed on Pinterest

Today, shoppers turn to digital channels more than ever before. Research shows that 85% of UK luxury consumers regularly use social media, making...

- 20 December 2016, 08:00 in Social Media

Brave New World: Social Media Analytics Trends in 2017

A number of key trends are set for the social media space in 2017. Significantly, many hinge on what is both a broadening and deepening of the reach...

- 9 December 2016, 08:00 in Social Media

A Social Media Star is Born This Christmas

For many, the famous John Lewis Christmas advert has become as much a part of Christmas as roast turkey and baubles. Just 24 hours after its launch,...

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