- 7 November 2013, 17:00 in Lead Generation

How to Avoid the Spam Folder

Email deliverability is an essential part of a successful marketing campaign. In the same way that Google constantly adjusts its search algorithm to provide the best search results, digital marketing professionals should adapt their email campaigns to ensure that emails are not being erroneously filed as spam.

The wording of emails is key

One of the first ways to avoid the spam folder is through the wording of emails. Emails...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 1 November 2013, 13:00 in Lead Generation

What Email Marketers Can Expect to See in 2014

Up until now B2B marketing and B2C marketing were considered to be on two separate...


- 24 October 2013, 13:30 in Lead Generation

Email Marketers are Missing a Trick

In the DMA’s recent Email Marketing Census 2013, 36% of email marketers and companies surveyed said they use an Email Software Provider (ESP)...

- 16 October 2013, 17:30 in Lead Generation

10 Email Marketing ‘Killer Tips’

Modern day marketers need to be aware that their brand messages are at risk of being swallowed up in the abyss that can be email marketing. On...

- 9 October 2013, 08:30 in Lead Generation

From Email to Social Series: What’s So Bad About Email Anyway?

The way businesses communicate with their customers, their partners and their employees is changing. Email has been the de facto communication tool...

- 7 October 2013, 14:09 in Lead Generation

Only One in Five Online Retailers are Using Automated Email for Abandoned Checkout Items

UK and US online retailers are failing to capitalise on a potential $516 billion in revenue by not using email to help recover customers who have...

- 2 October 2013, 08:00 in Lead Generation

Extending the Reach of your Digital Marketing Campaigns

In a world where consumers are bombarded with marketing messages, it’s even more important to ensure you’re delivering the right...

- 24 September 2013, 10:28 in Lead Generation

It’s Time to up Your Email Game

Why is email such an effective marketing channel? I could reel off hundreds of reasons but the key fact, which often gets forgotten, is that...

- 20 September 2013, 11:29 in Lead Generation

If you’re not testing, you’re just guessing

Email campaigns are a top marketing channel for businesses. However, many organisations are focusing too heavily on design and construction and...

- 27 August 2013, 13:25 in Lead Generation

The Building Blocks of a Successful Email Marketing Strategy

Effective digital marketing requires marketers to prioritise the consumer and not favour one marketing channel over another. In fact successful...

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