- 17 April 2014, 17:01 in Lead Generation

10 Phrases to Avoid in your Email Marketing

When it comes to email marketing, words matter. The words you choose and phrases you construct could mean the difference between recipients clicking through, becoming more engaged with your brand or sending your email to the junk folder. Worse yet, choose the wrong words and your database could unsubscribe en masse. That’s why knowing which phrases to include and which to avoid is so important.

To get you started, here are...

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