- 17 December 2014, 11:00 in Lead Generation

Why E-Mail Blasts are a Thing of the Past

Long gone are the days of scatter gun e-mail marketing, where it is deemed OK to send blanket e-mails to everyone in your database. Today, sending a bulk message to everyone on your list simply isn’t effective, in fact it is likely to do more harm than good.

Misguided marketing

It is a common mistake to assume that the more e-mail addresses on your list, the better your results will be. Targeting...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 5 December 2014, 08:00 in Lead Generation

The Recipe of the Year for Email Practices, Graphics and Trends

  By Jonathan Murray, NP6 Country Manager.


- 2 December 2014, 17:00 in Lead Generation

E-Marketing with all the Trimmings

Since the 1990s, web design has continued to evolve. Rapid advances in technology and the undeniable rise of the internet have contributed massively...

- 27 November 2014, 11:00 in Lead Generation

PR is not a Lead Generation Tool

In my last blog post I talked about how important PR can be in supporting inbound marketing and driving potential prospects to your website. But...

- 29 October 2014, 08:00 in Lead Generation

Getting the Call to Action Right in your Email Marketing Campaign

According to The Radicati Group’s Email Statistics Report, over 100 billion business emails are sent and received every day, including many...

- 10 October 2014, 13:00 in Lead Generation

6 Tips to Strengthen the Power of your Website for B2B Lead Generation

For many B2B businesses, a website is a crucial part of the marketing process. It’s the first point of call for a potential client; it’s...

- 4 September 2014, 08:00 in Lead Generation

5 Mistakes to Avoid with Outreach Emails

Outreach is a regular and vital task for most people who spend time on digital marketing. Businesses need to get the word out about their products...

- 3 September 2014, 13:00 in Lead Generation

The Action Hero Life of Email Marketing: 4 Keys to Maximise Deliverability

You may think that your email marketing message is just like a mild mannered guy headed to work to do his job. But once he is out the door, things...

- 2 September 2014, 08:00 in Lead Generation

Making The Most of Email Marketing Campaigns

For many marketing professionals, email is key for reaching target audiences, but the big challenge is avoiding the spam box. More than 144 billion...

- 16 May 2014, 13:30 in Lead Generation

Ten Email Marketing Subject Lines to Avoid

Nothing encourages email subscribers to open a message more than an engaging subject line. This very short yet sharp delivery is the sender's very...

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