- 15 November 2016, 09:00 in Features

Is Brand Really Everything?

Brand is often believed to be everything when it comes to your businesses image, but a recent survey aims to turn that belief on its head. Following an analysis of British brands which had been purchased in 2014, only 14% attributed the buyout to brand value. Compared to 24% who claimed customer relations as one of the main purchasing factors.

But, when your branding is so intrinsically linked to customer relations,...

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 15 November 2016, 07:30 in Features

Integrated Live: How Technology is Driving Creativity in Modern Marketing

With chatbots, AI and the growing demand for video content taking centre stage this summer,...


- 14 November 2016, 09:30 in Features

3 Reasons Why People-Based Marketing will Succeed Where Personalisation Struggled

Personalisation historically has struggled to deliver. It has failed to mature to its fullest potential and achieve true one-to-one communications...

- 14 November 2016, 09:00 in Features

All Work and no Play? How Marketing can Benefit from Gamification

Marketing lives and dies by profit and loss. Every overhead, spend or investment made is scrutinised, and clear justification is often demanded in...

- 14 November 2016, 07:30 in Features

Integrated Live: Audience Personas - How Imaginary Friends Can Increase Your ROI

Did you have a childhood imaginary friend growing up? Studies show that 65% of children under age 7 do. These imaginary figures often act as...

- 11 November 2016, 09:00 in Features

How the Integrated Label has Become a Marketing Tool

In an increasingly online world, one might think that there was no longer a significant role for print. This is not the case in the online shopping...

- 11 November 2016, 07:30 in Features

Integrated Live: Experimentation is King

Over the past month, I've been putting some quickfire questions to Integrated Live speakers. One answer that keeps cropping is up that content is no...

- 10 November 2016, 08:30 in Features

Integrated Live: The Fast-Paced Environment of Marketing

There's now less than a week until Integrated Live kicks off at ExCeL, London. We've spent the past month talking to some of the speakers about what...

- 9 November 2016, 09:00 in Features

Why Your Video Masterpiece Failed

Advertising and marketing is one of the only industries where everyone thinks they can do a better job, or are somehow qualified to have a go because...

- 9 November 2016, 08:00 in Features

Can we Still Talk About Trust in Today’s Digital Environment?

Undoubtedly, there are numerous factors that come into play when a customer tries to make a buying decision in today’s wide digital field....

← Older Newer →


© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS