There's now less than a week until Integrated Live kicks off at ExCeL, London. We've spent the past month talking to some of the speakers about what they do and what they'll be talking about. Next up in Mark Currass, UK sales manager at Green River Media.
What area of marketing do you specialise in?
Digital.
How long have you been with the company?
Eight months.
How long have you been in marketing?
Nine years.
Why do you do what you do?
I enjoy the constant challenge and change of working in a fast-paced environment.
Which marketing platform do you use the most?
Searchmetrics.
If you could only use one marketing platform for the rest of your life, what would it be?
Adobe.
What is your favourite thing about marketing?
Too many to choose.
Is content still king?
Although content remains one of the most important factors of digital marketing, taking a fully integrated approach to your long-term marketing plans is the key to success.
In a sentence, what's your presentation about?
Customer experience across all touchpoints, both on and offline.
You can find Mark's presentation on customer experience in the Engagement & Experiential Theatre at 10:30am at Integrated Live on 16 November, but you'll have to register for your free ticket first:
By Jonathan Davies, editor, Digital Marketing Magazine
PrivSec Conferences will bring together leading speakers and experts from privacy and security to deliver compelling content via solo presentations, panel discussions, debates, roundtables and workshops.
For more information on upcoming events, visit the website.
comments powered by Disqus