- 25 November 2016, 07:30 in Features

Is Personalisation the Key to Better Satisfying Consumer Needs?

As the Christmas season is fast approaching, this is the perfect time for retailers to finalise their digital solutions. Customers use a number of channels to engage with retailers, therefore it is imperative that they work to address how they can become more targeted, more tailored and more influential within the customer’s route to purchase; especially if they are to increase their revenue.

For retailers, the key to personalisation is to...

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 24 November 2016, 07:30 in Features

Machine Learning: The Next Stage of Predictive Marketing

With new technologies emerging each day, retailers have had to rapidly evolve, as well as...


- 22 November 2016, 09:30 in Features

Machine Learning has Already Turned Marketing on its Head: Have you Been Left Behind?

I’m always interested in reading articles about new approaches in my field of artificial intelligence and machine learning, so the recent...

- 22 November 2016, 09:00 in Features

5 Marketing Fiascos to Avoid When Planning for a Startup

Building a startup comes with an unknown territory. While this challenge opens the door to opportunity and success, it can also lead to early...

- 22 November 2016, 08:30 in Features

Integrated Live: Pushing the Boundaries of Proximity

During the past 10 years or so there has been many platforms that has revolutionised the way we market to a mobile audience. Take, for example,...

- 21 November 2016, 08:30 in Features

The Revolution Starts Here: Embracing the Needs of Digital Natives

Universities nowadays are filled with ‘digital native’ students who are rarely seen without a smartphone or tablet. Young people are...

- 21 November 2016, 08:00 in Features

How to Make Your Integrated Campaigns Work

An integrated campaign is when different channels are brought together to help deliver a cohesive message that relates back to what your business...

- 18 November 2016, 09:00 in Features

Why ‘Proactive’ is the Marketing Professional’s New Favourite Word

For leading analyst group Forrester Research, there’s no big mystery about the future of marketing. That’s because its research shows...

- 18 November 2016, 08:30 in Features

How Digital Transformation is Changing the Entertainment Landscape

From how we listen to music, to what device we use to watch TV, the way we consume entertainment has completely changed. We record while we rave at...

- 15 November 2016, 10:00 in Features

Integrated Live: Making Digital Marketing More Human

There are signs that we don’t want our future to be entirely digital. Vinyl sales are on the increase. So too books – about 5% year on...

← Older Newer →


© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS