- 15 December 2016, 07:30 in Features

Data-Driven Marketing Forecast for the Year Ahead

A data deluge is forecast for the coming year – intensified by increased use of mobile and connected devices – but will marketers see clearer skies ahead as they learn how to use the information available to enhance campaign performance alongside technologies such as mobile programmatic, virtual reality (VR) and artificial intelligence (AI)?

To find out more about how data will shape the world of digital marketing in the year ahead...

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 14 December 2016, 09:00 in Features

I Know we’ve Heard it Before, But 2017 Really Will be the Year of AR & VR

2016 feels like the first half an hour of a film about the end of...


- 14 December 2016, 08:00 in Features

The Next Programmatic Evolution

Programmatic marketing has rapidly become a growing, powerful strategy for marketers, despite the industry frequently encountering challenges from ad...

- 14 December 2016, 07:30 in Features

Impacts of Cloud Computing in Online Marketing

Cloud computing continues to change the way businesses conduct business. Internet marketing has greatly been impacted by this new trend. This is...

- 13 December 2016, 08:00 in Features

How Brands Can Use VR to Connect with Their Audiences

From increasing virtual reality games and entertainment releases to the ever-growing VR capabilities for the enterprise, there is no question that...

- 12 December 2016, 08:30 in Features

Why Your CRM is an Integral Part of Your Digital Strategy

Did you know that 90% of the data in the world today has been created in the last two years? It’s at the heart of everything that marketers do....

- 12 December 2016, 08:00 in Features

People: The Most Important Martech Integration

I was lucky enough to present with Brian Harte from Tourism Ireland at MarTech Europe in London. We talked about the importance of considering people...

- 12 December 2016, 07:30 in Features

‘People Based Marketing’: Where Did it All Begin?

‘People-based marketing’. It’s a saying we’re hearing more and more often in the industry and one of the latest buzzwords...

- 9 December 2016, 09:30 in Features

2017 Predictions: AI Will Take Over, But Marketers Will Adapt

Technology has been automating tasks since the dawn of the printing press, with innovations eventually making some human skills obsolete. The most...

- 9 December 2016, 08:30 in Features

Webinars That Rocked 2016

Hosting a great webinar is a fantastic way to build-up business contacts, showcase yourself as an authority within the industry and even promote your...

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