- 1 November 2016, 10:30 in Customer Experience

Customer Segmentation – A Winner for Modern Marketers

Segmentation. It’s a word that comes with many uses, often making it misunderstood and confusing. The most important thing for marketers is to understand why they should employ it in their digital strategies, especially when it comes to email marketing.

While segmentation isn’t a new topic, it is garnering more and more interest from marketers looking to tackle it at different levels. In a basic form, segmentation could be dividing an...

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 1 November 2016, 07:30 in Customer Experience

Integrated Live: Mobile Loyalty Programs Create New Levels of Customer Engagement, Part 2

In this post, part two to a post published yesterday, I address some more common questions that...


- 31 October 2016, 07:30 in Customer Experience

Integrated Live: Mobile Loyalty Programs Create New Levels of Customer Engagement, Part 1

Industry analysts and researchers have predicted for several years that mobile will transform loyalty programs and increase consumer engagement with...

- 28 October 2016, 10:00 in Customer Experience

Customer Experience is For Life, Not Just for Christmas

The Christmas season brings exceptional opportunities for digital marketers to engage with their customers: rewarding them for their loyalty and...

- 28 October 2016, 08:00 in Customer Experience

How to Leverage New Advancements in Customer Experience Platforms

Customer experience platforms (CEP), such as Sitecore and Kentico can have a big impact on how a business communicates with its audience, often...

- 26 October 2016, 09:30 in Customer Experience

Top Retail Performers Embrace Retention

Retailers are increasingly challenged by growing competition, low margins and the need to meet consumer demands for both experience and supply chain...

- 26 October 2016, 08:00 in Customer Experience

Are you Missing an Open Redemption Goal?

Airline loyalty programme members have been redeeming rewards since the 1970’s, when the first frequent flyer programme (as we know them today)...

- 25 October 2016, 08:00 in Customer Experience

How can Retailers Unlock the Power of Re-Engagement?

Customer loyalty strategy and the art of continually engaging your best customers has been the subject of significant media airtime recently. A...

- 20 October 2016, 10:30 in Customer Experience

Consumer-First marketing: Connecting with Consumers

Today’s consumers have never had so much choice and control. They are hyper-connected, hyper-mobile and hold the power when it comes to how,...

- 18 October 2016, 09:30 in Customer Experience

Chat Bots: Stop Reading, Start Experimenting

The real time aspect of chat-bot experience generates endless possibilities for its development, and the impact they’re having on the industry...

← Older Newer →


© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS