- 4 June 2015, 08:00 in Customer Experience

Five Steps to Great Omni-Channel User Experiences

A shop-front, a phone line, a website, a Facebook page – even the simplest combination of two or more touchpoints means you’re a multi-channel business. But as customers become more connected, marketing strategies need to evolve. It’s no longer enough to implement a solid multi-channel strategy. You need to start thinking in terms of an omni-channel experience. This extends a multi-channel approach to one that creates a holistic customer experience...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 27 May 2015, 15:00 in Customer Experience

Make Pushy Push Notifications a Thing of the Past

The days when flyers and catalogues pushed through the letterbox were the most effective means...


- 26 May 2015, 17:00 in Customer Experience

Customers to Brands: Wake Up and Smell The Customer Experience Opportunity

We’ve all had that moment – you’re frustrated with a brand and left thinking: “Enough is enough. I’m out!” You...

- 26 May 2015, 15:00 in Customer Experience

Supermarkets Should Focus on Loyalty Ahead of a Quick Buck

New research from Which? has revealed that many of the so called ‘special offers’ supermarkets are using as an enticement strategy are...

- 25 May 2015, 08:00 in Customer Experience

Realising the Omni-Experience Vision

Brands know the importance of delivering a consistent customer experience across every channel. Few, however, have yet to determine just how to...

- 22 May 2015, 17:00 in Customer Experience

Why Customer Identity Holds the Key To Future Revenues For CMOs

According to Ashu Garg, general partner of venture capital firm Foundation Capital, “Technology today is both friend and foe for the Chief...

- 22 May 2015, 15:00 in Customer Experience

5 Ways Beacons are Changing Relationships with Customers

As digital marketers, we should all be well aware that the lines between the online and offline world are getting more and more blurred all the time....

- 21 May 2015, 08:00 in Customer Experience

Digital Customer Experience Works Best as Part of an Integrated Approach

Providing a good customer experience has become a number one priority for many businesses. The benefits of doing so are clear for all to see -...

- 18 May 2015, 13:00 in Customer Experience

From Saying to Doing!

Marketing used to be a one-way street - managed, controlled and structured. But that’s changing - today, most brands know that they need to...

- 18 May 2015, 10:00 in Customer Experience

The Perfect Team: How Open Questions from Web Analytics can only be answered by User Research

“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway”, explains Geoffrey Moore,...

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