- 13 July 2015, 15:00 in Customer Experience

Style vs. Substance: Do Looks Really Matter in the Digital Age?

Substance should always win out over style, right? However, in the digital world - where you have literally (milli) seconds to grab someone’s attention - first impressions still count. People make snap judgments all the time in daily life, forming lasting first impressions of people, places and products in an extraordinarily short period of time. You may make a final choice on a new perfume by testing it out with...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 13 July 2015, 08:00 in Customer Experience

Digital First: Better Thinking Equals Better User Experience

According to the Oxford Dictionary, user experience (UX) is defined as “The overall experience of...


- 9 July 2015, 17:00 in Customer Experience

Perfect Stock Mix, Always – Achieving Online Fashion Retail Nirvana

The retail fashion business may have had a major make-over in the past decade but every retailer and every brand accepts the current wholesale model...

- 7 July 2015, 17:00 in Customer Experience

Co-Creation: The Missing Link between Brands and Customers

While there is currently a lot of buzz around the idea of listening to, and engaging with, customers (especially with the advent of social media in...

- 1 July 2015, 10:00 in Customer Experience

Slow Loading Speeds put International Performance Marketing at Risk

As the digital landscape continues to develop, the world is becoming smaller. We can communicate across borders, buy products from different...

- 18 June 2015, 13:00 in Customer Experience

Want Brand Engagement? Build Your Community!

Every department that directly interacts with customers — be it marketing, sales or support, to name but a few — is trying to deepen...

- 12 June 2015, 12:00 in Customer Experience

The Virtuous Triangle: Brands must Work Harder to Align Promise, Experience and Communications

Building and sustaining consumer engagement requires a brand’s promise, experience and communications to be in perfect unity. Every marketer...

- 10 June 2015, 13:00 in Customer Experience

Creating the Corner Shop Experience Online

Since marketers have started to embrace ‘digital’ we have been under the impression that marketing would become sophisticated, delivering...

- 5 June 2015, 08:00 in Customer Experience

Taking Customer Satisfaction to the Next Level

Customers today are more educated and connected than ever before. Endless choices, and unrestricted access to information, combined with...

- 4 June 2015, 17:00 in Customer Experience

Creating a Great Customer Experience

Data is essential for making informed decisions about customer behaviour - using analytics can help with customer retention, acquisition, revenue generation and transparency. 


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