- 9 September 2015, 17:00 in Customer Experience

Meeting Omni-Channel Consumer Demands

The brand to customer relationship has changed dramatically in recent years, with the power shifting towards the consumer in a seemingly irreversible trend. The proliferation of both social media and mobile devices has provided a flood of information that consumers need when and where they want it. In an increasingly competitive market, marketers must now look to engage consumers on their terms.

The ever-expanding pool of media and channels available to...

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