- 20 October 2015, 15:00 in Customer Experience

Powerful Steps to Unleash the Voice of your Customer

Recently, a marketing director of a London-based restaurant was contacted by a Yelp user offering to post a positive review in exchange for £4. This wasn’t the first time the restaurant experienced this; this year alone the marketing director received four offers to post positive reviews in exchange for payment. Unfortunately, this is not an uncommon occurrence and a recent BBC investigation found that twenty percent of comments...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 20 October 2015, 08:00 in Customer Experience

Back to Basics with Customer Service

Customer service is a critical part of the digital marketing eco-system where the organisation provides...


- 12 October 2015, 10:00 in Customer Experience

How to Use the Psychology of Social Proof in Your Email Marketing

Social proof may be a popular marketing buzzword nowadays, but the concept extends way back in our evolutionary past. The ancestors of all primates...

- 9 October 2015, 13:00 in Customer Experience

Taking the Channel Out of Omni-Channel Retailing

When consumers are better at buying than retailers are at selling, something clearly has to change. Today’s savvy omni-channel shopper knows...

- 9 October 2015, 12:00 in Customer Experience

Could 2015 be the Year Banks become Customer Centric?

With the introduction of the seven day switching legislation in 2013, the retail banking industry is at an all time competitive high, and it’s...

- 29 September 2015, 12:00 in Customer Experience

What Obstacles Can Stop You From Delivering Your Brand Experience?

Avoiding the obstacles which lead to a fractured brand experience


- 16 September 2015, 15:00 in Customer Experience

Bridging the Customer Service Gap: A Practical Guide to Make Customers Feel Better Online

When shopping – whether it’s in-store or online – most customers expect a certain level of service. They want to be recognised,...

- 15 September 2015, 15:00 in Customer Experience

Things CMOs must know about Customer Experience

The role of the CMO is infiltrated by countless activities that one may not traditionally associate with marketing. Alongside overseeing advertising...

- 14 September 2015, 13:00 in Customer Experience

A Case of Identity: Two Tips to Create Meaningful Customer Relationships

Sherlock Holmes once said: “It is a capital mistake to theorise before one has data. Insensibly one begins to twist facts to suit theories,...

- 11 September 2015, 13:00 in Customer Experience

Developing a Customer-Centric Airline

The aviation industry is constantly looking at ways to change and innovate. Recently Airbus announced that it was planning to launch a new Concorde...

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