- 1 December 2015, 08:00 in Customer Experience

Mapping the customer experience

We live in a world of increased choice and distraction in our everyday lives, especially with the expansion of digital technologies. So it’s vital businesses ensure user journeys online are as streamlined as possible, with any barriers hindering productivity removed.

From sites and applications which can be accessed on a range of platforms, to more traditional channels such as call centres, users today have a wide range of tools to select...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 18 November 2015, 12:00 in Customer Experience

3 Reasons Customer Service is Perfect for Marketing

Customer Service and Marketing. Not the pairing you’d automatically think of. Two very different sectors,...


- 11 November 2015, 15:00 in Customer Experience

Driving Customer Experience with Flexible Delivery Solutions

Argos has become the first British retailer to offer its customers a same-day delivery service, up to 22:00, 7 days a week. This new system will...

- 10 November 2015, 17:00 in Customer Experience

B2B Digital Marketing — It’s Still About the Customer Experience

In the past, the sophistication of the B2B web marketing environment has lagged some way behind the innovativeness and creativity-focused efforts of...

- 10 November 2015, 08:00 in Customer Experience

Why Customer Experience Should Be Built Into Your Strategy

3 tips on customer engagement!


- 27 October 2015, 08:00 in Customer Experience

Marketing Databases: The Ultimate Customer Experience

I disagree with the term “Single Customer View” (SCV) – often used to describe the process of pulling together and integrating...

- 26 October 2015, 15:00 in Customer Experience

Are Companies Missing a Trick when it comes to Digital Experiences?

Reports that our spending power is on the rise means that competition to capture a share of our hard earned cash will become incredibly fierce....

- 23 October 2015, 13:00 in Customer Experience

Customer Experience: Turning Insights Into Action

The American Customer Satisfaction Index, which looks at various sectors and industries, shows only modest improvement from its inception in 1994 at...

- 22 October 2015, 13:00 in Customer Experience

How Can You Ensure Your Brand Reputation in the Digital Age?

How dealing effectively with customers and retaining loyalty can provide huge brand and business benefits.


- 22 October 2015, 10:00 in Customer Experience

The Customer Centric Experience - How to Make your Customer 'Feel' your Brand

It's easy, particularly in digital, to think of the visual aspects of branding as the only aspect that matters, but great brands are far more than visual design -  they are a complete human experience.


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