- 29 December 2015, 08:00 in Customer Experience

Quick Fire Feedback: The Benefits of Digital

For the brands of today, operating in an increasingly crowded marketplace, it is essential to drive and maintain loyalty with their target customer. However, it is all too easy for brands to become disconnected from their evolving audience, and offer products that fail to continually resonate with the target consumer. For an example, you only have to look at the failure of Crystal Pepsi, a transparent cola that...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 28 December 2015, 15:00 in Customer Experience

Top Tips for Securing Long-Term Relationships with Customers

Marketing executives spend many restless nights wondering how they can improve customer loyalty. It’s no...


- 23 December 2015, 08:00 in Customer Experience

Empowering your Marketing Team to Optimise Customer Experience

At the end of 2015, an expected 87.9 billion consumer emails will be sent and received each day. But in a world where communication between brands...

- 21 December 2015, 10:00 in Customer Experience

2016: The Year in which Customer Experience will Spread from Marketing to Other Business Areas

This year, customer experience (CX) has shifted from nice-to-have to must-have. We’re in what Forrester describes as the ‘age of the...

- 17 December 2015, 13:00 in Customer Experience

Understanding Customers in 2016

Customer insight is changing direction. As we prepare to welcome in a new year, the digital marketing industry can expect innovative new ways to...

- 17 December 2015, 12:00 in Customer Experience

4 Ways to Keep Digital Customers Happy

As marketers we’re constantly in the pursuit of happiness. Our customers’ happiness to be precise. Because satisfied customers are repeat...

- 15 December 2015, 08:00 in Customer Experience

Post-Demographics and Generational Marketing

In the area of customer experience and loyalty, demographic profiling is king. Building an outline of your customers through traditional demographic...

- 10 December 2015, 17:00 in Customer Experience

Creating Marketing Opportunities through Exceptional Customer Service

Traditional methods of customer service are no longer equipped to deal with the expectations of today’s customer. An independent survey of...

- 8 December 2015, 13:00 in Customer Experience

Candidate Experience Mapping

Every year, brands across the country are unknowingly losing millions of pounds, as rejected candidates and poor candidate experience jeopardises...

- 1 December 2015, 13:00 in Customer Experience

How To Create Customer Engagement In A Digital World

There’s no doubt about it… going digital has enabled business owners all over the world to reach out and touch their customers more...

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