- 15 May 2015, 15:00 in Customer Experience

The Rise of Webrooming: Why Customers Are Still Making In Store Purchases

There is an interesting school of thought emerging in the industry when looking at the gap between online and offline retail – one that says ‘webrooming’ is more of an issue than ‘showrooming’.

Retailers have long feared the idea of ‘showrooming’ - the journey of a customer heading into a store to see a physical product and try it out but making the final purchase online - because it creates a...

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 8 May 2015, 08:00 in Customer Experience

Pay What It’s Worth – How to Create an Economy of Integrity

In 2009, Tara Joyce began a fascinating experiment. She decided not to set prices for...


- 7 May 2015, 15:00 in Customer Experience

Retailers Live or Die: Now is the Time to Embrace Digital

With many high street stores and e-retailers still unable to offer a true seamless user experience (UX), it is no surprise consumers are becoming...

- 7 May 2015, 12:00 in Customer Experience

The Death of Offensive Marketing

As a marketer, nothing is more rewarding or lucrative than knowing exactly who your customers are, and being able to provide them with what they...

- 24 April 2015, 15:00 in Customer Experience

What does the rest of 2015 have In Store for the Finance Sector?

From account switching to the inexorable rise of aggregators, financial services companies are entering a period of unprecedented competition. As a...

- 24 April 2015, 10:00 in Customer Experience

Marketing Continuity – Be Consistent

Part One in the 'Marketing Continuity' series looking at the importance and value of consistency in customer experience. 


- 23 April 2015, 13:00 in Customer Experience

How to Manage Customer Service as your Company Grows

When it comes to product and service feedback on digital platforms, the power is in the hands of the consumer. However, if a business can harness...

- 23 April 2015, 12:00 in Customer Experience

How To Do Personalisation …The Right Way!

In recent years, the subject of ‘personalisation’ has become an important topic of debate in the online retail world. According to...

- 17 April 2015, 10:00 in Customer Experience

Has Apple just Signalled an End to Queuing In-Store?

Could the sales process for the Apple Watch be a signal for an end to queuing in-store?


- 17 April 2015, 08:00 in Customer Experience

The Tracking Trend

More consumers are opting for tracked delivery when shopping online – the result of retailers being able to offer a greater variety of...

← Older Newer →


© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS