- 14 October 2016, 09:00 in Digital Marketing

Can an Industrial Design Help Marketers Learn to Trust Machines for Online Advertising Optimisation?

As the cost of storage and computational power has decreased in recent years so has the speed of development and range of applications for machine learning increased. As an industry we’re now talking about how to trust machines to make media delivery optimisation decisions for online advertising. But we constantly stumble when we have to articulate and then implement machine learning versus the tried and trusted approaches of targeting.

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 30 September 2016, 10:00 in Digital Marketing

Digital Marketers Feel Overworked, Underpaid and 'Lack Recognition'

Digital marketers in the UK are lacking support from colleagues and highest-level executives, with many...


- 30 September 2016, 09:00 in Digital Marketing

Text Message Marketing: Benefits for Every Business

Who doesn’t text these days? Your friends and family text you, your colleagues text you. And now businesses are employing the same approach and...

- 26 September 2016, 07:30 in Digital Marketing

Mastering the Complexity of Marketing Technology

So, you have committed to data as the route to better marketing. You understand your data landscape and its potential, you recognise the gaps that...

- 23 September 2016, 10:00 in Digital Marketing

Integrated Live 2016 Agenda Revealed

The wait is finally over, after months of planning, the agenda for this year’s Integrated Live has been revealed. The newly revamped marketing...

- 22 September 2016, 11:30 in Digital Marketing

Who Would Make a Great Webinar Presenter?

Webinars offer an interactive method of presenting information, an eLearning experience for those wishing to invest their time in gaining insight...

- 22 September 2016, 00:01 in Digital Marketing

Welcome to Integrated Live

Re-ignite your marketing repertoire at Integrated Live (formerly Digital Marketing Show) on 16–17 November at London’s ExCeL. Gain...

- 21 September 2016, 14:00 in Digital Marketing

How Sponsors Failed Spectacularly at the Paralymics

The Paralympic Games in Rio might have been a glowing success for Great Britain. But less so for the events top ten sponsors. They failed. Miserably....

- 21 September 2016, 08:00 in Digital Marketing

Behavioural Marketing Unlocks a Digital Goldmine and Drives Online Revenue Growth

Marketers are becoming ever more frustrated with existing marketing channels as the cost of driving traffic to a website continues to rise,...

- 21 September 2016, 07:30 in Digital Marketing

Have a go with Microsoft HoloLens at Integrated Live

If you're anything like me, products like this get me bouncing around like a child on Christmas morning.  Microsoft HoloLens is the first fully...

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