- 18 September 2019, 10:37 in Digital Marketing

The 5G revolution: why the next generation of mobile internet will force advertisers and marketers to change the way they think

5G promises to be a major step forward for mobile internet connectivity according to the BBC.

It promises to give users faster download data, upload speeds, wider coverage, more stable connections and enable more devices to access the network at the same time.

But while 5G’s promise has been talked about widely from a theoretical level, there has been little chance to think about how exactly it works in practice and what...

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- 5 September 2019, 12:09 in Adtech

Gemserv: What the focus on the AdTech industry and cookies means for your organisation

In the past month the Information Commissioner’s Office (ICO) issued both a report on the...

- 13 September 2019, 09:00 in Digital Marketing

3 ways programmatic advertising is changing

Marc Swann is Search Director at Glass Digital, an SEO and digital marketing agency based...

- 12 September 2019, 11:35 in Digital Marketing

The AI advantage: transforming retail marketing with predictive customer analytics

Today’s retail marketers face an impossible battle. With so many brands out there constantly fighting for share of voice, they face the...

- 4 September 2019, 09:00 in Digital Marketing

A single-customer view: driving customer intelligence and loyalty

Customers today expect brands to understand what's important to them as a consumer. Research shows that 78% of online shoppers are more likely to...

- 29 May 2019, 08:30 in Digital Marketing

Helen Dixon re-appointed as Commissioner for Data Protection

Helen Dixon will serve another five-year term, following being re-appointed as Ireland’s data protection commissioner. Initially appointed to...

- 9 May 2019, 08:15 in Digital Marketing

Mobile phone data breach could be largest in Canada’s history

Freedom Mobile, the fourth largest mobile telecommunications network in Canada has suffered a data breach that has left customers data vulnerable....

- 2 April 2019, 08:00 in Digital Marketing

Zuckerberg says governments need to do more to support data privacy

Mark Zuckerberg has responded to privacy pressures by asking regulators and governments to do more to help control content that gets published...

- 27 December 2018, 07:00 in Digital Marketing

Cybersecurity in Europe is improving: Thank you GDPR?

After years of debate over whether to impose new cybersecurity regulations on companies, General Data Protection Regulation (GDPR) laws went into...

- 18 May 2018, 08:00 in Digital Marketing

Does Size Matter When it Comes to Twitter?

Tweets consisting of over 140 characters demand greater attention from Twitter users – contrary to the widespread belief that brevity is the...

- 7 May 2018, 09:00 in Digital Marketing

Mindful marketing through the GDPR

On May 17th at 3pm, tune into a live marketing webinar hosted by ON24 to hear about best practice in the tighter data security climate of the GDPR....

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