- 20 January 2020, 07:30 in Digital Marketing

Accurate Attribution: How can AI make a difference?

Marketing attribution refers to the process of working out and measuring which marketing and advertising efforts have been successful in helping to convince a customer or prospect to make a purchase. It shows the marketer exactly where each potential buyer has interacted with their brand in the buying journey. Effective marketing attribution enables marketers to understand where campaigns and marketing efforts have thrived, giving them the opportunity to replicate these...

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- 20 November 2019, 14:52 in Data

How Data is Becoming the Lynchpin at the Very Heart of Businesses

According to Gartner, transforming into a digital business is the number one priority for most...

- 14 January 2020, 07:30 in Digital Marketing

Embrace GDPR, don’t fear it

GDPR – four letters that put fear into the hearts of organisations, as the deadline...


- 13 January 2020, 12:56 in Digital Marketing

Marketing automation: when will you switch on?

Across all industries, there is a stark divide between British businesses that have tech in working practice and those that don’t. Our State of...

- 10 January 2020, 07:30 in Digital Marketing

7 predictions for Martech in the next 5 years

A lot has changed in the technological landscape over the last 10 years, especially in the world of marketing. So, as we enter a new decade, what...

- 7 January 2020, 07:00 in Digital Marketing

Will privacy concerns curb consumers from embracing newer marketing channels?

The rise of AI-powered digital assistants has been nothing short of phenomenal, with the number in use set to triple to 8 billion within the next few...

- 1 January 2020, 09:06 in Digital Marketing

Keywords don’t convert. Conversations do. Bringing human engagement to digital channels

Almost 20% of all retail sales, now made online (and with no signs of slowing down), industry reporters are quick to praise the excellent headway...

- 3 December 2019, 07:00 in Digital Marketing

Why Media Agencies Are Struggling For Relevance (And What To Do About It)

Not everyone has adapted well to digital disruption. Where once big brands had little choice but to use the services of a media agency to plan and...

- 2 December 2019, 16:24 in Digital Marketing

British consumers are not ready for AI and want higher levels of personalisation, new study reveals

Only two in five (44%) are looking forward to AI technology in the digital experience – two-thirds (65%) want brands to focus on the personal...

- 21 November 2019, 09:00 in Digital Marketing

Frightening Facts for Today’s Digital Marketers

Digital marketers have a difficult job. Not only are they the guardians of their organisation’s brand, but their goalposts are constantly...

- 30 October 2019, 09:00 in Digital Marketing

The internet vs marketing… are marketers playing a losing game?

The rapid pace at which the internet has developed over the years has meant that the marketing industry is often struggling to keep up. Where the...

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