- 2 December 2019, 16:24 in Digital Marketing

British consumers are not ready for AI and want higher levels of personalisation, new study reveals

Only two in five (44%) are looking forward to AI technology in the digital experience – two-thirds (65%) want brands to focus on the personal journey

UK consumers are not prepared for the introduction of Artificial Intelligence (AI), and want brands to focus on delivering a seamless, personal digital experience instead, according to the results of a global survey commissioned by Acquia, the open digital experience company.

Only two in five...

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