- 30 January 2020, 06:30 in Digital Marketing

Here’s what I’ve learnt from four years of mobile AR

Not long ago, it was inconceivable that people would be able to augment their environment through pocket-sized technology. But thanks to mobiles, AR is now thriving: over 1 billion people used AR experiences on Facebook in the past year; Snapchat partner creator lenses alone have been used 15 billion times; and Instagram Stories is used over 500 million times a day.

Mobile AR is so engaging and shareable that it has...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...



- 23 January 2020, 13:43 in Digital Marketing

Taking content governance to the next level with AI

Content governance rarely hits the headlines, but since Facebook recruited Nick Clegg as its image “fixer,” it has received more...

- 20 January 2020, 07:30 in Digital Marketing

Accurate Attribution: How can AI make a difference?

Marketing attribution refers to the process of working out and measuring which marketing and advertising efforts have been successful in helping to...

- 14 January 2020, 07:30 in Digital Marketing

Embrace GDPR, don’t fear it

GDPR – four letters that put fear into the hearts of organisations, as the deadline loomed last Spring. It’s been quite a journey for...

- 13 January 2020, 12:56 in Digital Marketing

Marketing automation: when will you switch on?

Across all industries, there is a stark divide between British businesses that have tech in working practice and those that don’t. Our State of...

- 10 January 2020, 07:30 in Digital Marketing

7 predictions for Martech in the next 5 years

A lot has changed in the technological landscape over the last 10 years, especially in the world of marketing. So, as we enter a new decade, what...

- 7 January 2020, 07:00 in Digital Marketing

Will privacy concerns curb consumers from embracing newer marketing channels?

The rise of AI-powered digital assistants has been nothing short of phenomenal, with the number in use set to triple to 8 billion within the next few...

- 1 January 2020, 09:06 in Digital Marketing

Keywords don’t convert. Conversations do. Bringing human engagement to digital channels

Almost 20% of all retail sales, now made online (and with no signs of slowing down), industry reporters are quick to praise the excellent headway...

- 3 December 2019, 07:00 in Digital Marketing

Why Media Agencies Are Struggling For Relevance (And What To Do About It)

Not everyone has adapted well to digital disruption. Where once big brands had little choice but to use the services of a media agency to plan and...

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